Resources - Page 17
A collection of posts on Resources
This week in #bufferchat, our community shared stories, experiences and inspiration about choosing positivity. We talked about why choosing positivity can impact our lives, strategies for bringing positivity into our workplaces , actions and activities we can do to feel more positive , and a lot more. Read on to discover all of the awesome inspiration that was shar
This week in #bufferchat, we discussed tips for widespread content distribution — how to get our content seen far and wide! Adam Libonatti-Roche , head of social media at The Drum , joined us as our guest to share his insights throughout the hour. In the chat, we talked about content distribution platforms , the best tools to share content [https://buffer.com/resources/shareable-content-newsl
Instagram has today released two major updates to their product: Instagram live video and disappearing photos and videos for groups and friends in Instagram Direct. Instagram Live lets you broadcast video to your followers in real-time as part of Instagram Stories — a feature that launched in August and is now used by 100 million people every day [http://blog.instagram.com/post/15347442
What does the future look like for social media? That’s a question we regularly discuss here at Buffer and one we’re not quite sure anyone has a concrete answer to. However, there are some clues out there as to what the future in 2017, and beyond, may look like. As part of our State of Social Media week, it feels like a great time to sit back and reflect on the social media landscape and what may be ahead. So let’s take a look at some of social media’s biggest platforms (Facebook, Instagram, S
We’ve found that one of the biggest challenges for social media marketers today is connecting social media to real business objectives and goals. From brand awareness right on down to customer conversions, social media has the potential to fit into many parts of the marketing and sales funnel . But where does social media fit best? That is the important question we set out to answer! We had th
Update (January 2018): We have an updated list of the 20 best new social media tools to try in 2018. Feel free to check it out! The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat). The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in our day-to-day work. To give yo
We are excited to share our third, very special bonus podcast episode with you on important social media trends and stats going into 2017! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media . Get to know the hosts Hailley, Kevan, & Brian a bit better as they share thoughts on the future of social media – complete with actionable takeaways and useful insights. This week we’re chatting all about
Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable. At Buffer, we’re always eager to dig up new research into social media marketing — things like how marketers are using social media and what they’re excited about heading into 2017. To better understand how soc
One of the biggest challenges marketers often face with social media is understanding the impact is has on a business or brand. Is social media for lead-gen? For brand awareness? For something else? Measuring social media success and overall impact is a task that may not have one simple solution. So how do you know if your social media is working? We had the pleasure of speaking with Hiten Shah , entrep
Editor’s note: Google announced on October 8, 2018, that they will be shutting down Google+ for consumers in 2019. Farewell, friend! Here are some ideas on where you could share your content instead . I’ve personally always been a huge fan of Google+, but it’s been several years since I’ve been consistently active: It simply became too difficult to keep u
This year alone, Instagram has released business profiles and features like Stories and Zoom. Lucky for us, Instagram has something new to share again: Shopping is coming to Instagram! Starting this week, Instagram is testing a new way for users to learn more about products they discover in the app and to purchase those products if they wish to. The entire e-commerce flow from discovery to purchase is contained within Instagram, which may potentially help solve one of the biggest Instagram que
This post originally published on April 8, 2014. We’ve updated it here with new info, screenshots, and a special episode of the Buffer podcast – The Science of Social Media. Have you ever found yourself explaining how to use hashtags to someone whose only connection with the word is as a telephone button? Internet language has evolved considerably over the past few years as social media has taken off. Hashtags are a huge part of this evolution. What once was a telephone button is now a social
In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too! Knowing where to listen for important conversations online will allow you to react in real-time to trends in your industry and deliver the content or answer that your audience is looking for. We had the privilege of spea
This week in #bufferchat, we discussed the steps for aligning reputation and brand and managing both. Along with our expert guest, Aaron Friedman , we talked about how to perceive your company’s reputation, the differences between proactive and reactive brand building, what to do when your company’s reputation and brand are out of alignment, and much more! Read on to discover all of the awesome ideas and thoughts that were shared during the chat! Catch our
What does it take to put a great holiday marketing strategy into place? Whether you’re looking to increase sales this holiday season or simply create fun and engaging content online, it all starts with having a strategy in place with what you would like to accomplish and why. We had the privilege of speaking with Shopify Content Marketing Lead and Manag
There’s so much content in the social media space, so how we can get more creative with the content we share? That was the topic of this week’s #bufferchat and, boy, did our community come through with awesome ideas for content creation! We discussed ways to make social media posts more interactive, how we can think outside the box with visual content , how to rep
In this post, we’ll share exactly how to repost on Instagram. One of the best aspects of social media is being able to share something with your followers. On Twitter, you can retweet. On Facebook, there’s the option to share a post. And on Instagram, you can repost, which is essentially a way to share a picture from another Instagram user with your followers. Though reposting isn’t an official feature of Instagram’s apps or website, it’s something that many brands and users have been doing
We are super excited to share our second, very special bonus podcast episode with you! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media . Get to know the hosts Hailley , Kevan , & Brian a bit better as they share some of the things they’re working on this week in social media – complete with ac
It’s not everyday that you hear of someone leaving the tech giant Google to pursue their own fast-growing business. For Allison Esposito, that’s exactly what she did. What first started as a fun side-project and a way to get to know other women in tech, Tech Ladies now connects more than 5,000 women around the world to a network of jobs and opportunities. We had the pleasure of speaking with Allison about her incredible journey from Google to full-time entrepreneur. Allison shares the story of
This week in #bufferchat, we discussed the differences between PR and social media marketing and how they can work together. Hailley Griffis , Buffer’s very own PR Crafter, stopped by the chat to share her experiences as a PR professional working alongside a social media team! We discussed how social media has impacted traditional PR, strategies for building relationships with the press on social media, and much more. Read on to discover all of the awesome id
How active is your brand on Pinterest? With 150 million monthly active users spending an average of 98 minutes per month using the platform, Pinterest can be an underused network for some, while a primary source of website traffic for others. Earlier in 2016, we did a study on brand marketing [https://buffer.ghost.
I like to think that reading the blog of a marketer I admire is like having a coffee with them and getting a chance to learn all about their approach to marketing. ☕ Personally, I have benefited a lot from reading these blogs, especially blogs published by startup marketers. Here are a couple of reasons why I love them: 1. When they write about their work, I get to learn about how they approach growth and marketing at their company and what tactics, techniques, and channels they use. 2. When
How many Facebook Groups have you joined that you don’t check regularly? If you’re like me, that number might be quite high! Imagine my surprise when I joined the Rich20Something Facebook Group and was constantly excited to see all of the new, value-packed content being shared by both the founder, Daniel Di Piazza , and all of the other group members (now nearly 15,000.) After years of following his work, I
This week in #bufferchat, we discussed what it means to create an inclusive tech ecosystem. In our 2nd chat time, we were joined by Melinda Briana Epler and Wayne Sutton, co-founders of Change Catalyst and the Tech Inclusion initiative, who shared their perspectives on what this work looks like. We talked about why an inclusive tech community is something to aspire to, what needs to change in order to make it happen, the great work that is already happening, and much more! [As a heads up, Tech