Resources - Page 6
A collection of posts on Resources
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Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. Each and every day, people visit your website to learn more about your business. The problem is a large percentage of websites don’t really support visitors in helping them to find what they want. In reality, most website visits are simply ignored — that was excusable a couple of years back, but not so much now. People in 2018 don’t want to have
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Neuromarketing. Sounds fairly complicated, doesn’t it? Fortunately for marketers and small businesses, it doesn’t have to be. Neuromarketing is when the principles of psychology are applied to marketing research and strategy. Understanding why people make purchasing decisions online and how they respond to various marketing strategies and tactics is a critical component in effectively marketing your own products or serv
As the New Year approaches, many of us find ourselves in a reflective mood. And that’s exactly how JotForm founder, Aytekin Tank, felt as 2017 was drawing to a close. As he walked along the Embarcadero, one of the liveliest and most scenic areas in San Francisco, looking back on the year, he was a little zoned out to everything happening around him. Meditative. Introspective. Contemplative. He had many things to celebrate: JotForm had grown to a team of more than 130 people across the globe,
* Learn how we drive the growth of our blog here at Buffer using free, organic traffic strategies. * Understand how to amplify blog content by reverse engineering social media videos that your audience will love. * See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. Building your website traffic in 2018 is no easy task. Today, businesses are faced with an ever-increasing amo
Facebook now has over 2.23 billion monthly active users. And as small business owners and brand managers, there’s a very good chance you’ll be able to reach and connect with your target audience through Facebook. Great! So where should you start? And is there an easy blueprint to follow? From creating our Facebook Business Page to posting several hundred times over the past few years, we’ve experimented a lot with various Facebook marketing tips
In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. Just a year later, in 2014, it would reach only about six percent of its fans. Today, in 2018, that number is very likely to be smaller than six percent. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people. Is it the end of organic reach on social media? I don’t think so. Yes, the (average) organic reach on social media has been falling over the yea
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #114) we’re chatting about all of this and more: * Instagram’s co-founders are stepping down from their positions at Facebook, sending a shock through the industry. We’re covering what this critical change means for social behemoth. * Vertical video is gaining momentum and now is the time for businesses to jum
Today, Facebook has announced that it’s rolling out Facebook Stories Ads to advertisers globally. More than 300 million people use Facebook Stories and Messenger Stories every day. Since Snapchat debuted the Stories format back in 2013, it has taken over the social media landscape. Facebook first introduced the format to one of its properties in 2016 with the launch of Instagram Stories [https://buffer.com
Facebook ads can be an incredible way to reach your target audience. In 2018 and beyond, it’s becoming more and more likely that you’ll have to pay to maximize the impact of your content on Facebook . In the past, we’ve talked about how to get up and running with all the different types of Facebook ads and shared the lessons we learned from our own paid Fa
Today we’re launching a short email series enabling anyone to understand the importance of vertical video, and how to get started with the format. The Stories format, first popularized by Snapchat, has changed the social media landscape. The format, which encourages users to share short, vertical videos and images has presented marketers, creators, and individuals with innovative, interactive storytelling experiences — and has spearheaded the vertical video revolution. More than one billion p
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #113) we’re chatting about all of this and more: * How two brands are using social media, particularly Instagram and Instagram Stories, to generate hundreds of thousands of dollars in revenue and why it may not be as difficult as you think. * Instagram is testing a brand new stand-alone shopping app that could
* Mercy for Animals is a global non-profit organization that uses social media to spread awareness of its cause. * Since signing up to Buffer for Business Mercy for Animals’ Twitter impressions have risen by more than 300 percent. * The organization’s primary Instagram account has grown by more than 70,000 followers in 2018. Animals are the true champions of social media. Facebook and
The last quarter of the year is always a busy one for marketers. Between October and the end of December, we have the holiday season, Halloween, Thanksgiving, Black Friday, and more. Each of these dates provides an opportunity for your business to connect with your audience and target customers. And though it might seem like there’s too much to keep on top of, with a bit of advance planning, it’s possible to ensure you don’t miss a beat in Q4. To help, we’ve put together this Q4 content calen
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS 💡Looking for an easy way to save all your best ideas? Check out Ideas from Buffer → Where and how am I going to find my next great content ideas? We’ve all asked this question at one time or another. Developing consistently great content for your social media accounts, blog posts, webinars, online courses, and workshops is a major challenge from both a creative and resource standpoint. This week on The Science of Soci
Ideal social media image size summary Looking for more details for a particular social platform? Click on one of the platforms below to jump to the relevant section: Facebook * Sharing images: 1,200 x 628 pixels * Sharing links with an image: 1,200 x 628 pixels * Sharing Stories: 1,080 x 1,920 pixels* Instagram * Sharing square images: 1,080 x 1,080 pixels * Sharing horizontal images: 1,080 x 566 pixels * Sharing vertical images: 1,080 x 1,350 pixels * Sharing Stories: 1,080 x 1,920 p
* Product design and innovation studio AJ&Smart has generated more than €2million from clients who first discovered it on social media. * Ninety percent of AJ&Smart’s new clients now come from social media referrals, replacing word-of-mouth as the #1 source of new business. * Social media has helped AJ&Smart’s client base to go global. It was a cold January morning in Berlin, Germany, and Jonathan Courtney was feeling a bit stuck. Nearly six years had passed since he founded design ag
LinkedIn now has more than 500 million users and if you want to reach business decision-makers, it could be the perfect place for you to market your business — especially with the addition of a new, personalized ad format. Introducing Dynamic Ads LinkedIn has released a new ad-type called Dynamic Ads . In the Dynamic Ads launch b
How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help. These tools can streamline your workflows, help you save some time and even ensure your content reaches the right audience at th
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! This week (episode #110) we’re chatting about all of this and more: * According to an interesting article from Digiday, Facebook is shifting gears with brand advertisers. After years of trying to sell brands on the Facebook news feed, they’re changing their pitch to Instagram, Stories, and Messenger engagement. * Facebook interv
* After Twitter changed its rules on sharing identical tweets, we set out to experiment with new ways to boost the reach of our best tweets. * This strategy helped us to generate 122 percent more impressions, 87 percent more engagements, and 90 percent more link clicks for our top tweets. * It’s incredibly simple to implement this strategy — you just need to identify your best tweets and retweet them — and it can be done using Buffer or directly on Twitter.com (and Twitter apps). Keep readi
While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so that they can tap into the world’s largest professional network. A few months ago, we asked you (our readers) to let us know which social media networks you would like to learn more about – LinkedIn (53%) ca
The greatest marketing campaigns are the ones that connect with us, inspire action and leave a lasting impact. Think Casey Neistat’s ‘Make It Count ‘ collaboration with Nike, Airbnb’s ‘Belong Anywhere ‘ or Patagonia’s ‘ Fighting for Public Lands ‘. Very few businesses ever achieve anything that connects with their audience like these campaigns. In fact,
How to subscribe: iTunes | Google Play | SoundCloud | Stitcher | RSS Looking to catch up on the latest social media news, but short on time? We have you covered! Join 17,000+ weekly listeners for the Buffer podcast, The Science of Social Media, where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. This week we have a super interesting episode lined up for you, starting with specific details around Facebook’s plan t