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Social Media Analytics: A #BufferChat Recap

This week on #bufferchat our community discussed social media analytics and everything you need to know to be data informed. Read on to discover all of the awesome insights shared during the chat!

Catch our weekly Twitter chat, #bufferchat, at TWO times every Wednesday for valuable industry insights and to meet hundreds of other smart marketers and social media enthusiasts. Same topic, same place, just at different times – feel free to join whichever chat time works best for you!

4 pm AEST (Sydney time)

9 am PT (San Francisco time)

#BufferChat April 18, 2018: Social Media Analytics

This week’s stats: 
Bufferchat #1 (4 pm AEST): 10 participants; reach of 1,012,289
Bufferchat #2 (9 am PT): 42 participants; reach of 1,074,394

Q1: What’s your process for gathering social media analytics? Do you have a set schedule? 

From the community:


See all the great answers to question 1 here!

Q2: Do you have any favorite tools for measuring your social media analytics?

From the community:


See all the great answers to question 2 here!

Q3: How do you use social media analytics to guide your marketing strategy?

From the community:


See all the great answers to question 3 here!

Q4: Have you ever made a big shift in your social media strategy because of analyzing data?

From the community:


See all the great answers to question 4 here!

Q5: Would you say that social media analytics help you create better content? Or help you decide where to allocate social media resources?

From the community:


See all the great answers to question 5 here!

Q6: If you could wave a magic wand and have any analytics feature you wanted, what would it be?

From the community:


See all the great answers to question 6 here!


Thank you so much to our awesome community for sharing such great insights in this chat!

Do you have any comments or answers to these questions? Leave your thoughts in the comments! We’d love to hear from you!

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