We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. ?

Where do you turn for meaningful stats on your social media marketing?

I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post?

The answers are out there, and there are tools to help you find them. I’ve collected a bunch of my favorites here in this post. Feel free to give them a try and see what insights you can find!

Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). If you’re looking for social media management tools, this list might help you use them! 🙂

26 Free Social Media Analytics Tools - Header image

Chapters in This Article

As a little bonus, we have included more than 19 free social media analytics tools in this post! We will also cover the seven social media analytics dashboards from the social networks themselves and five paid multi purpose social media analytics tools.

Feel free to jump to your favorite chapter by using the quick links.

Chapter 1: 19 Free Social Media Analytics Tools

Chapter 2: 7 Social Media Analytics Dashboards from the Social Networks Themselves

Chapter 3: 5 Paid Social Media Analytics Tools

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What are social media analytics?

First, before we jump into some of the awesome social media analytics tools available, I wanted to quickly talk a little about how we define social media analytics.

At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our marketing strategy. By paying close attention to social media analytics, you can measure your performance against your social media goals.

19 Free Social Media Analytics Tools

1. Buffer

Buffer

With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. My favorite feature—and one I’m always stoked to see!—is the Top Tweet/Top Post badge that pops up when an update goes above and beyond the average performance.

Once you’ve researched all your options, we’d love to help you analyze your performance on social media — so you can continually improve and get better results!

2. Followerwonk

Followerwonk

One of our favorite Twitter tools, Followerwonk shows you detailed breakdowns of your followers and activity. Click on the Analytics tab, enter a Twitter username (either yours or someone else’s), and view information on followers and following. See stats like when your followers are online, when you typically post, and how your followers fall into categories like social authority, activity, total tweets, and follower count.

3. ViralWoot

Viralwoot

This Pinterest tool helps with much beyond analytics. You can schedule pins, promote pins, and gain new followers all through Viralwoot. The analytics on the free plan shows you basic account metrics (boards, pins, followers, etc.), Pinterest stats (Pinfluence, reach, activity, and engagement scores), and how to increase those stats. Paid users have more comprehensive analytics, including data on best day and time to post and best-performing colors.

4. Google Analytics

Google Analytics

The No. 1 use for Google Analytics is for analyzing website traffic. And as part of the analysis, you can dig into the referral stats on your social media marketing as well. Click through to Acquisition > Social > Overview, and you can check out how many visits your site receives from each of the major social networks. If you choose to add goals to your GA tracking, you can see the direct impact of social on the goals and paths as well.

5. Quintly

Quintly

The free plan on Quintly lets you access analytics for up to three Facebook Pages, offering stats on the main engagement metrics (likes, comments, shares) plus stats on follower growth. When you add multiple pages, you can quickly see at-a-glance how the pages compare on the graphs.

6. Cyfe

Cyfe

The robust features at Cyfe let you create a custom dashboard filled with stats from dozens of marketing tools. Its social media section lets you sync up all the major networks and pull overview reports or individual reports for the accounts you manage and the accounts you want to follow.

7. Tailwind

Tailwind

Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. For Pinterest, its analytics tells you insights such as the number of pins with your domain, the potential impressions, and the number of followers for your boards. For Instagram, it tells you basic metrics such as followers, posts, comments, and likes.

8. Keyhole

Keyhole

Keyhole offers a free yet powerful preview of its hashtag, keyword, and account tracking service. For hashtag and keyword tracking, it provides a wealth of information such as reach, top posts, share of posts, and more. For account tracking, you can monitor your brand’s or competitor’s engagement on Twitter, Instagram, or Facebook.

9. Klout

Klout

Working with your profiles and pages across the major social channels, Klout puts together a score from 0 to 100 on your influence on social media. Klout also suggests content, which you can schedule and share through its app to improve your Klout score.

10. Klear

Klear

Once you connect your Twitter, Instagram, and/or Facebook Page, Klear will analyze your profile and your followers. Two of my favorite information are my profile insights (whether I’m active and approachable) and my followers’ interests.

11. Audiense 

Audiense

If the sum of your followers and following is less than 5,000, Audiense provides a free analysis of your Twitter profile. You can learn your followers’ demographics, interests, and influence. You can also use its tool to manage your Twitter contacts and find your optimal time to tweet.

12. TweetReach

Tweetreach

Type in any keyword, hashtag, or username, and TweetReach returns a snapshot of analytics on your search, including charts and graphs for reach, exposure, activity, and contributors. It’s quite useful for checking in on mentions of your Twitter username and tracking branded hashtags and industry keywords.

13. IBM Watson Personality Insights

IBM Watson Personality Insights

If you are ever curious about your (brand) personality and tone on Twitter, this tool by IBM uses linguistic analytics and personality theory to work out your personality from your tweets. It’s a neat way to find out if your perceived brand personality and tone match what you have in mind.

14. Peakfeed

Peakfeed

Peakfeed sends a simple report with your key social media profile stats to your email every week. You can connect up to three accounts for the major social media platforms. Peakfeed seems to be still in beta at the moment, and you might be able to grab a lifetime free account!

15. WolframAlpha Facebook Report

Wolframealpha Facebook Report

A fun tool built by the team behind the Wolfram Alpha search engine, the Wolfram Alpha Facebook Analyzer shows you all sorts of fun and useful information for your Facebook profile and posts.

16. SocialRank

SocialRank

The free plan for SocialRank allows you to manage and analyze with your Twitter and Instagram followers. It also provides a summary report of your followers including their distribution, top locations, popular words in bio, and more.

17. WEBSTA

WEBSTA

WEBSTA is an Instagram-only management tool that goes beyond just Instagram analytics. You can also reply to comments, create up to three custom feed of Instagram accounts you are interested in, and explore featured users and top hashtags.

18. Talkwalker

Talkwalker

Talkwalker gives you unlimited free searches for hashtags and keywords across major social media platforms, news, blogs, and forums. It provides a wide range of data such as mentions, sentiment, distribution of conversations, top posts, and more.

19. LikeAlyzer

Likealyzer

Pop in your Facebook Page URL, and LikeAlyzer will analyze your Facebook Page and provide metrics such as posts per day, engagement per post, timing, and length of posts. It also offers recommendations for improving your Facebook Page.

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7 Social Media Analytics Dashboards from the Social Networks Themselves


Several of the major social media networks have their own built-in analytics that offers some great insights into your activity on the network. Here’s how to dig into each of the analytics offered by the social networks themselves.

1. Facebook Insights

Available for all Page admins, Facebook Insights show you the full stats behind your posts, your fans, and your reach. Additionally, from the Insights tab, you can set up a list of Pages to Watch, which gives you information on the performance of other Facebook pages.

To access Insights, click the Insights tab in the menu bar across the top of your Facebook page (the menu bar is visible only to admins of the page).

Quick tip: You can click on the “people reached” text at the bottom of any individual post in your Page’s timeline to see a pop-up of the full stats for that post.

Facebook Insights

2. Instagram Insights

If you have an Instagram Business Profile, you will have access to Instagram Insights — Instagram’s native in-app analytics. It offers a comprehensive range of data about your profile, posts, stories, and ads. It also has detailed information about your followers such as their most active times and days.

To access Instagram Insights, you’ll have to do is to convert your personal Instagram profile into a Business Profile and navigate to your profile page in the mobile app. Click on the graph icon in the upper-right corner.

Here’s a complete guide on Instagram analytics, covering the ins-and-outs of Instagram Insights.

Instagram Insights

3. Twitter analytics

Twitter provides a 28-day overview of how your tweets have performed in all the major engagement areas—retweets, mentions, favorites, and clicks. One of the most useful bits of analysis here is seeing the impressions of each tweet. You can export all the data and run some pretty neat reports for yourself.

Clicking on any individual tweet in your list will show a complete breakdown of every element of engagement on the tweet, including clicks on URLs, clicks on your username, clicks on images, expanded details, and a bar chart for engagement over the first 24 hours and the past 24 hours.

To access Twitter analytics, log in to Twitter and go to analytics.twitter.com.

Twitter Analytics

4. Pinterest analytics

One of the best sources for Pinterest analytics resides at Pinterest itself. From the Pinterest analytics dashboard, you can see insights into every relevant aspect of your Pinterest marketing.

The dashboard shows growth in impressions and followers, audience stats, and website engagement. You can click into more in-depth reports for each of these and see which posts and boards have performed the best.

To access Pinterest analytics, log in to Pinterest and go to analytics.pinterest.com. Pinterest analytics is available to business accounts; you can convert a personal account to a business account for free.

Pinterest Analytics

5. LinkedIn analytics for individuals

LinkedIn provides analytics for your long-form LinkedIn articles (i.e. LinkedIn Pulse articles). It shows you for each article, the total number of views and engagement, the demographics of your readers, and the people who have engaged with your article.

It seems like the full analytics isn’t available in all locations yet. For those who don’t have the full analytics and are curious (like me!), here are some screenshots and descriptions of the analytics.

To access your LinkedIn Pulse analytics, go to your LinkedIn homepage and click on the view counts on the left column and then, the “X views on this post” link.

Linkedin Pulse Analytics

(Image from LinkedIn)

Quick tip: You can also see the number of people who viewed your profile in the last week on the right column of your LinkedIn feed.

6. LinkedIn analytics for businesses

Much like Facebook’s Insights tab, LinkedIn’s analytics include data of all the posts on your company page as well as a breakdown of your followers and follower growth.

To access LinkedIn analytics, log in at LinkedIn and go to your business page. Click on Analytics next to the Home link at the top of the page.

Linkedin Company Analytics

Quick tip: For the new Company Page design, you’ll be able to see the stats of your post below each of them, such as impressions, engagement rate, clicks, and social actions.

7. Google+ Influence

Google+ seemed to have removed its analytics and insights dashboard but you can still access some basic stats. Google+ calls it “Your Influence”, where it shows you basic stats of your posts and your reach.

To access Google+ Influence, log in at Google+ and go to your business page profile. Click on the three vertically-arranged dots by your cover photo and “Your Influence”.

Google Plus Analytics

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Bonus: 5 Paid Social Media Analytics Tools

1. SumAll

The analytics at SumAll come from a huge number of assorted, connected apps. You can wire up your unlimited social media profiles — Twitter, Facebook, Instagram, LinkedIn, and more — and SumAll will send out a weekly or monthly email with insights on how things have changed. All the info is saved to a web dashboard, too, for easy viewing any time.

Social Media Analytics SumAll

(Image from SumAll)

Price: $99/month with a 7-day free trial

2. Socialbakers

Some of our favorite social media studies have come from the team at Socialbakers. Their analytics tools include all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content.

Social Media Analytics Socialbakers

(Image from Socialbakers)

Price: $24/month per page of analytics report with a 14-day free trial

3. Rival IQ

Rival IQ lets you track a number of different companies (up to 75 for their business plans) and compare performance across not only social media metrics but also SEO. The social media monitoring includes Twitter, Facebook, Google+, Pinterest, YouTube, and Instagram.

Social Media Analytics RivalIQ

(Image from Rival IQ)

Price: Plans starting at $99/month with a 7-day free trial

4. Social Report

Social Report provides an overview of your activity on any of the 20 supported social networks, plus you can track new topics, measure ROI, and export the data into a handy report layout.

Social Media Analytics Social Report

(Image from Social Report)

Price: Plans starting at $49/month with a free 30-day trial

5. Simply Measured

Simply Measured gives you the full picture of your social media efforts, from social media metrics to business value — something that many social media managers, including us, struggle with.

Social Media Analytics Simply Measured

(Image from Simply Measured)

Price: Simply Measured does not share their pricing publicly. According to GetApp, the plans seem to start from $500/month.

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Over to you

Which social media analytics tools do you use for your marketing? Do any on this list appeal to you?

I’d love to hear how you gain insights into what’s working. Feel free to share your best tips in the comments and ask any questions about how we get things done here at Buffer!

And once you’ve gotten a chance to research all your options, we’d love to help you analyze your performance on social media!

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Written by Kevan Lee

Director of marketing at Buffer, the social media publishing tool for brands, agencies, and marketers. We’ve got a new podcast! ?

  • Andy Vale

    Great piece as usual Kevan, and thanks for including SocialBro again! I’ve been using Buffer a lot to schedule content sharing lately. I never want to blast 5 pieces out at once, but I don’t want to forget them. So I use SocialBro’s best time to Tweet tool, then schedule a couple of bits of content every day to go out at key times. Looking at the analytics, it’s definitely getting results. MyTopTweet is also a good one if you want a quick ‘Greatest Hits’ of someone’s Twitter feed.

    • Hi Andy! Thanks for the comment! Great tips! What times have you found are best for you? 🙂

      • Andy Vale

        Depends on the day, but I’ve set up a schedule with more long and high-brow content going out at lunch, and light-hearted in the evening. Some during the night for US followers too.

  • Hi Kevan,

    Thanks for the TweetReach mention! Much appreciated.

    -Sarah A. Parker
    Social Media Manager | Union Metrics
    Fine makers of TweetReach, Union Metrics for Tumblr, & Union Metrics for Instagram

    • You bet, Sarah! Very happy to include it!

  • Mark

    Thanks for for some new tools I didn’t know about. I’d also like to mention a Google Chrome browser extension I’m using a lot lately. It’s called Social Analytics and shows different kind of interactions for every URL on many social platforms.

    • Sounds like a really great one, Mark! Thanks for sharing!

  • Neil De Souza

    How about SproutSocial?

    • That’s a great one, Neil! Thanks for adding it here. 🙂 SproutSocial and Hootsuite can be really helpful with analytics!

  • Yea I was just going to comment about SproutSocial not being on the list… Would have expected to at least see it in the bonus paid tools since I don’t think it is free.

    • Thanks, Sean! Definitely! SproutSocial and Hootsuite are a couple others that can be quite handy for analytics. Do you use one or the other?

      • I’ve used SproutSocial before and it was great but I wasn’t in need of it at the time. SocialBro was also good.

        Looking into the analytics tools now for managing my team’s social content so this post was a good round-up. At the moment, I just use Buffer and Twitter Analytics though. 🙂

      • Rikki

        I use Hootsuite, but it doesn’t offer the detailed reports that I want. While a few of the free tools offer some of the reporting that I’m looking for, I’d really like to find something that rounds it all up for me, for a nonprofit-friendly cost.

        • Alex

          http://www.squarelovin.com is the best free instagram analytics tool. After iconosquare changed their pricing model, I am using squarelovin. For me its even better!

      • Javier

        TweetBinder.com for twitter analytics

  • Great list Kevan ..The link to MyTopTweet is not working..Can you please check that?

    • Thanks, Omkar! Just updated the link! 🙂

  • I’m using Twitter analytics, Facebook insights, Buffer, and Hootsuite occasionally. For projects, I like the information and insights into themes /memes I Ferro via Sayzu.com.

    • Ah, cool one! Thanks for sharing!

  • I use BufferApp which I love and cannot do without for scheduling. I’m looking for a solution which allows me to see the reverse domains of my website visitors. Any ideas?

    • Hi there Ron! Thanks for the comment! I’m hoping to understand this one fully – would reverse domains be like the IP addresses people are using or would it be the websites they own? Sorry for my confusion. I think both of these bits of data could be found in Google Analytics with a bit of digging. 🙂

  • Praveen Prabhakaran

    Amazing research Kevan. All tools are so useful. I cater to small businesses and these free tools that you mentioned will be great to stay within budget. Thanks for sharing.

    • Awesome stuff, Praveen! Very happy to hear that you found some useful tools here. 🙂

  • I like Sumall a lot, it’s clean and easy to get insights from, I’ll have to check out Cyfe. Thanks for the list!

  • Martin Huggett

    All of these tools are super useful! The only thing was I never really had a relevant active following on Twitter to post too. One of my friends had been using a service called TweetRocket.. https://thetweetrocket.com . He literally signed up, pays a small monthly fee and they do all the work for him. They get relevant active followers on his account within days. Now he’s breezing through the 1000’s of followers. Have any of you guys used it? Looking for more opinions on it.. Thanks

  • The best analytics is hands-down Google Analytics. It is a great tool to show you where your website traffic is coming from, who your target audience is, and what social networks are strategic for your company.

  • Another great list of resources from Kevan! 🙂 I have used most of these tools and would recommend any of them.

    With Followerwonk, if you have it in your budget to subscribe to the Moz suite of tools for about $100/mo, you can get the full version. That tool in its full form is absolutely amazing.

    I’m also really glad you mentioned SumAll. Not only is it a truly useful tool with lots of third party integrations but it has something in common with Buffer – a fantastic team of humans behind the scenes!

  • Kate

    Great post! I use also SocialWin,
    a tool to measure Engagement and ROI of your page on Facebook,Twitter and Youtube.

  • Claudia

    Hi Kevan! I’m looking for a reliable tool for sentiment analysis. Can you please recommend me one? Thanks

  • Hi Kevan,
    Right on mark, great post indeed. You’ve shared lot of tools that I can’t heard before. I gonna give try to some that will help me to expand my business. Thanks for sharing such a worthy post.

  • Thanks for a great piece of advice! Take a time to familiarize yourself with the social instruments collected by zebraboss. You can find them in a special section on their website called Tools (http://www.zebraboss.com/tools).

  • not forget Alertio, Boardreader, Feedly, Icerocket , Socialmention, Social Searcher, Topsy Twingly

  • from an evaluation which i conduct in Germany http://strategiadigital.de/brandwatch-social-media-monitoring-review/

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  • Paula

    We use Social Report and I should point out that the description in this blog does not do justice to the tool. Note only does it have the most comprehensive reporting across all major social platforms – it also has a complete publishing suite.

  • Jai Bhatt

    Hi Kevan, it is a nice list. Have you had any opportunity to test and compare Germin8 (www.germin8.com)?

  • Apurva

    Great list Kevan! Might I suggest adding DrumUp (www.drumup.io) to this list of tools. It is a great tool for discovering relevant content, and it helps save a lot of time when it comes to managing your social media marketing efforts.

  • John

    Useful List! Another great tool is Scraawl (https://www.scraawl.com). It lets you analyze tweet statistics, social presence, sentiment and a lot more. You can connect your twitter account and collect analytics from your followers.

  • Ojoredo

    Very nice list, If you allow me, I would also suggest this service to export your data for analyzing audience: myhelpster.com http://bit.ly/19eS9rH. Thank you.

  • Great Post, based on your suggestions I have tried a few of these tools from your list, and will be sharing in a blog post soon…. Thanks a ton!

  • Thanks Kevan, A great post and resource list… Based on the suggestions I have tried a few tools from your list, and will be sharing in a blog post soon…. Thanks a ton!

  • Jade

    Hey guys,

    Just a FYI that Simply Measured has a bunch of free tools as well: simplymeasured.com/freebies

  • I can’t login to Followerwonk, can anyone else?

  • Kevan I need you help, what can I use to analyze how the account I follow on Twitter and/or Facebook post? I would like to re-post some information from main media accounts and I would like to analyze how often they post so I can build a re-post strategy. Thank you

  • I really like Twitter analytics – it’s very easy and smart tool to measure your engagement on Twitter.

  • Zakaria Meziane

    Checkout Sindicia (sindicia.com), it offers weekly reports on your Facebook/Twitter performance compared to your competition. Furthermore they developed a Social Media Index Score (sindicia.com/smi-score) which gives a performance score to a Facebook Page/Twitter Account.

    Very useful for those who want to learn from their COMPETITORS!

  • Mohan

    Great article, but the side social bar hides the content a bit

  • gerald rusk
  • Sasha

    Nice compilation! Another great and FREE tool for the list is sociograph.io (http://www.sociograph.io). It lets you analyze Facebook Groups and Facebook Pages

  • brandnubhq

    Awesome post, good collection. Another good tool for social media listening and analytics – http://brandnub.com

  • Ghenadie Sontu

    Thanks Kevan for this great collection. Waiting for new updates.

    Respectfully
    http://www.ghenadiesontu.com

    • Rahul Vij

      Try twitics.co… their insights are kickass

  • Buffer is one of my favs (honestly, no buttering you up!). You can clearly see when I started using Buffer on the graph below 🙂
    I use a combination: Buffer + Sotrender (http://www.sotrender.com – entirely free for bloggers, regular plans start from $15, 14-days free trial) as Buffer keeps me focused on scheduling and Sotrender gives me the tips concerning my content strategy, posting hours etc.
    Highly recommended!

  • RogersParker

    Hi All, I’m curious: Is NetBase outside the realm of small businesses (less than $1 million annual revenue) or nonprofits? I know it lists Fortune 500 companies as clients, but could it also be accessible to the little guy? I was on their website and it has awesome analytic capabilities.

  • Simran Niftaliev

    http://feedspy.net/ – content analytics in social media. Lets find viral posts. Very comfortable, please try

  • Iola Ivanova

    stay away from the facebook

    may be helpful for many of us

    http://www.faceves.com/

    see Husband or Wife’s Wall On Facebook if you are NOT friend with them.

  • Loïc Joachim

    I made an app to analyse your personal Facebook data. I wanted to know more about a photo album I had posted but no tools allowed me to do that, so I made one: https://www.facebook.com/games/analytics-scholatec/
    No graphs, just lots of pretty pictures. Also it is completely free and we store none of your data.

  • Hey Kevan. Thanks for sharing this awesome list. tried cyfe.com for my website http://bluepiit.com/ . Its working great for me.

  • Cox Commerce Consulting

    Thanks for this information. I’ve heard of and used a few of these tools, but I definitely need to look into the others!

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  • Kalpesh Darji

    Being an Inside sales guy I have to engage continuously with my prospects through emails. So I use http://www.saleshandy.com/ to track my prospects’ behavior towards my email marketing campaigns. Through Saleshandy I get some important analytics like opens, clicks, bounce rates, and unsubscribes which helps me to overcome my loopholes in my campaigns.

  • Currently, we are working on a tool which uses predictive analytics to recommend content for promotion. It basically tells marketers what (content), when and where to share on social media.
    It is not a “traditional” analytics tool, but rather a chatbot, which answers your most important questions regarding to content promotion. We’re currently in beta so feedback from you guys is more than welcome! Check out if you are interested: http://www.brandvee.com/maya

  • Omar Abu Safieh

    in order to Track your Social Media Daily Stats Via Google Spreadsheet you can take a copy from this spreadsheet http://smextractor.com/tools/

  • Jany Wild

    I’m using Google Analytics + OWOX BI (https://www.owox.com/products/bi/google-analytics-cost-data-upload/) for my advertising needs – these are free. And a bunch of dashboards for all the insights.

  • maria.sulaiman

    Kevan Lee, thanks for this great article. If this question is ethical, could you explain how you compare Buffer with Hootsuite. Thanks

  • Dataist

    Check out Rocketgraph.com
    There’s a large variety of free analytics for social media.

  • nice and helpful

  • GoodVibraShawn

    Sumall just switch to paid.

  • BuzzLogger

    Also let’s look at this: http://insights.buzzloggeranalytics.com

  • Dafni100

    I use Rocketgraph’s tools – http://www.rocketgraph.com/marketplace
    They are free and awesome, very easy to use and include beautiful visualizations.

  • Simplify360 is one of the social media analytics tools we found which is robust and easy to use.The tool fetches data based on the keyword cloud and gives Analytics about all the social media channels you handle. We use it for our clients and hae got good insights.To know more visit : http://www.ittisa.com

  • silent assassin

    My vote would be on Quintly. It is simple and best i have ever found. here is it’s detailed review: http://www.writingcraze.com/2016/04/quintly-best-analytic-tool-to-defeat.html

    • Thanks a lot! In case you have any questions, just let us know Twitter @quintly:disqus

  • It’s always great to discover new useful tools, thanks for creating this list.

    I use these tools:

    SimilarWeb is awesome for revealing anyone’s traffic structure

    Buzzsumo is perfect to find popular articles

    Fanpage Karma for detailed fan page analysis

    But the best thing is when you combine these and put together a tool-excel magic combination for getting the most out of your data. I was curious about how some of the top publishers perform on social media, so I did an analysis by combining SimilarWeb, Buzzsumo and Fanpage Karma.

    The best thing is that I got all the information for free. (Here is the link if you would like to check it out: http://blog.momentum.ai/how-the-top-publishers-perform-on-social-media)

  • Great and very useful article, Kevan! Superb list of social media analytical tools. I like the Buffer and Google analytics to analyze the social media statistics. Thanks for the awesome share.

  • Jhon Smith

    I am using all tools for my Social Marketing.I hope all tools will be work for seo system.
    Thanks for shearing a helpful article.

  • Dana Lovett

    Find out Instagram analytics at https://smartmetrics.co/ . It can give you the most detailed reports. Besides, a lot of nice features as analytics of the most popular tags, filters and a variety of tips for optimization your account. I’m really enjoying using it!

  • Rahul Vij

    there is a new player in the market twitics.co has anyone tried it, I heard their deep insights are kickass.

  • Kobi Destek Merkezi

    investmen in the turkey http://www.hibebasvuru.com and Grants, credit map http://www.hibebasvuru.com/hibe-haritasi

  • Chief Kebab

    Not cheap but Crimson Hexagon provides an excellent value for those serious about social media listening offering deep-dive insights and exploration of conversation themes. There is more focus on the qualitative (than qualitative) analytics. Best feature is ability to train the platform to automatically give you breakdown of conversations per custom categories you define!

  • Tanvee Gupta

    Nice list. You can also add Talkwalker Social Search to the list. You get unlimited access to 7 days data and you can analyse your brand, competitor or product performance in real-time! (https://www.talkwalker.com/social-media-analytics-search)

  • Gemma W.

    Thanks for the list, but Keyhole and SumAll don’t seem to be truly free to use.

  • Sowndarya Baskar

    Hey Kevan,
    Do consider adding Social Animal to the list — https://socialanimal.io
    Social Animal is a state-of-the-art content research product. Utilizing natural language processing and machine learning techniques, Social Animal peers into what makes good content tick. It doesn’t stop there, though. Social Animal’s core use cases are:
    Content Research
    – See article keywords
    – Compare top performing articles
    – Analyze article titles
    – Get article shares across networks
    Content Insights
    – Optimal title length to use
    – Optimal content length
    – Optimal day to publish
    – 6-month content performance history
    Influencer Research
    – Find real influencers
    – Twitter users and authors
    – See articles shared by influencer
    Be Inspired (InspireMe)
    – See secondary keywords used in articles for any given keyword
    – See real-world topics that connect to any keyword
    – Uncover unforeseen connections/topics
    – Get almost unlimited ideas for a given keyword
    Daily Digest Email for your chosen keywords with
    – Top trending content
    – Competitor mentions
    – Potential Influencers

  • SDM

    Another great tool:
    PROFILER – Audience Insights Platform – translates the enormous amount of data available on Facebook into actionable insights in order to give marketers a full understanding of their strategic audiences and help them optimise their marketing decisions.
    Free trial available via : http://www.social-karma.eu/profiler/

  • Andy Vale

    I would also add Audiense’s paid options to the bottom list. The stuff they can do with IBM Watson for building audience personas and identifying how people are likely to react is tremendous. If you use Twitter, or want to understand an audience, they need to be on your radar.

  • Kevan, thanks for a really informative post !

  • John Singelman

    Great post Kevan. Here’s a free tool, Search For Tweets: http://searchfortweets1.com/

  • AYUSH SINGH
  • Loved this topic Kevan. Thanks for providing beautiful insight of the social media listening analytic tools. I too have covered this list in my lasted article but after going through this, I wanted to keep moving for more analytics tools.

    5 Top Social Media Analytics Tool : http://www.manojblogszone.com/social-media-listening-tools-free/
    What I didn’t like the recent change of Google plus insight section which done from Google plus community side due to task has become irritating and things have become more complex.

    I use Circle count for Google plus page insight as the current format is not enough. Socialbaker my favorite too.

  • Thank you for sharing this great information. This information helpful and useful for many people. And in this post give good information in detail and give some important tools for social media analytics.

  • Techno Pitara
  • Emily Thomas

    There is one more tool which is not included here, it’s exporttweet (https://www.exporttweet.com/)

  • Brady Hale

    Hello Admin,
    I have also created some similar kind of tools and scripts. hereupon
    You can find them on my website https://goo.gl/okJGhf
    Please consider adding some of them in this post. someone

  • Subrata Kar

    Hi all, I am starting with a campaign in my organization to increase social media engagement with in employees, there are roughly 100 users who I am targeting as a pilot project, is there any tool to track these users activity like Mr. X liked these posts, shared these posts , re-tweeted theses and so on .. any help?