Where do you turn for meaningful stats on your social media marketing?
I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which posts seem to perform best? Which times make the most sense to post?
The answers are out there, and there are tools to help you find them. I’ve collected a bunch of my favorites here in this post. Feel free to give them a try and see what insights you can find!
Update: I’ve put together a list of 6 tools and strategies for managing multiple social media accounts (some free, some paid). If you’re looking for social media management tools, this list might help you use them! 🙂
19 Free Social Media Analytics Tools
With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. My favorite feature—and one I’m always stoked to see!—is the Top Tweet/Top Post badge that pops up when an update goes above and beyond the average performance.
One of our favorite Twitter tools, Followerwonk shows you detailed breakdowns of your followers and activity. Click on the Analytics tab, enter a Twitter username (either yours or someone else’s), and view information on followers and following. See stats like when your followers are online, when you typically post, and how your followers fall into categories like social authority, activity, total tweets, and follower count.
This Pinterest tool helps with much beyond analytics. You can schedule pins, promote pins, and gain new followers all through Viralwoot. The analytics on the free plan shows you new followers, new repins, and new likes, and paid users have the option to receive pin alerts when content from your website gets pinned.
A complete Instagram management tool, Iconosquare includes a user-friendly Instagram analytics section that shows big-picture views of posts, likes, comments, and followers, as well as breakdowns for the last seven days or last month, plus scores for love (the likes on your photos), talk (the comments on your photos), and reach (how many likes come from outside your followers).
From the main analytics dashboard, you can click to receive a summary snapshot of your main stats sent to you via email.
Another spot for Instagram stats, Collecto offers an overview of the main engagement stats for your account plus a quick view of your most liked, most commented, and most popular photos of all time.
The No. 1 use for Google Analytics is for analyzing website traffic. And as part of the analysis, you can dig into the referral stats on your social media marketing as well. Click through to Acquisition > Social, and you can check out how many visits your site receives from each of the major social networks. If you choose to add goals to your GA tracking, you can see the direct impact of social on the goals and paths as well.
The analytics at SumAll come from a huge number of assorted, connected apps. You can wire up your major social media accounts – Twitter, Facebook, Google+, LinkedIn, and more – and SumAll will send out a daily or weekly email with insights on how things have changed day-to-day and week-to-week. All the info is saved to a web dashboard, too, for easy viewing any time.
Free plans on Quintly let you access analytics for up to three Facebook pages, offering stats on the main engagement metrics (likes, comments, shares) plus stats on follower growth. When you add multiple pages, you can quickly see at-a-glance how the pages compare on the graphs.
The robust features at Cyfe let you create a custom dashboard filled with stats from dozens of marketing tools. Their social media section lets you sync up all the major networks and pull overview reports or individual reports for the accounts you manage and the accounts you want to follow.
Another Pinterest-only too, Tailwind helps with optimization and scheduling of pins, and it gives you some keen insights into both your Pinterest profile and the Pinterest popularity of your website. Check out how many times content from your blog has been shared on Pinterest, and see which of your boards is most popular with followers.
The free plan at Beevolve lets you create and send social media messages with direct tracking on the dollars-and-cents ROI. Tell Beevolve how much it cost to create your content and how much you expect to receive per visitor, and Beevolve will handle the rest—sending the message, analyzing the response, and emailing you the report.
For hashtag campaign tracking, Keyhole offers a wealth of statistics that can help you sort the popularity and success of a branded hashtag (or any other hashtag you choose). You can save a hashtag search so you can quickly and easily refer to it later on.
Working with your profiles and pages across the major social channels, Klout puts together a score from 0 to 100 on your influence on social media. One interesting aspect to note about the score is how the contributions break down across your various connected networks. With this, you can see which networks are making the biggest impact for you.
The Riffle browser extension adds an overlay to the Twitter profiles you visit, showing stats like retweets per tweet and favorites per tweet as well as info on the top hashtags, mentions, and urls that appear in one’s Twitter timeline.
A quick-and-easy Twitter analytics tool, MyTopTweet (from the creators of Riffle) shows you the top 10 tweets for any Twitter user you wish. The Top 10 is ranked according to number of retweets. It’s quite useful to see your own top tweets as well as the content that has done well for others in your industry.
Enter your brand name in the HowSocialble search box, and you’ll receive a social score for Twitter, Facebook, YouTube, and LinkedIn (more networks can be unlocked with a free or paid account). The score factors in activity around your brand name over the past seven days.
A fully-featured Twitter management tool, SocialBro offers a free plan for Twitter users with fewer than 5,000 contacts. With SocialBro insights, you can receive a report on the best time to tweet and community insights into the demographics of your followers. Paid plans offer further features like expanded analytics.
Type in any keyword, hashtag, or username, and TweetReach returns a snapshot of analytics on your search, including charts and graphs for reach, exposure, activity, and contributors. It’s quite useful for checking in on mentions of your Twitter username and tracking branded hashtags and industry keywords.
19. WolframAlpha Facebook Report
A fun tool built by the team behind the Wolfram Alpha search engine, the Wolfram Alpha Facebook Analyzer shows you all sorts of fun and useful demographic information for your Facebook profile.
6 social media analytics dashboards from the social networks themselves
Several of the major social media networks have their own built-in analytics that offer some great insights into your activity on the network. Here’s how to dig into each of the analytics offered by the social networks themselves.
1. Facebook Insights
Available for all Page admins, Facebook Insights show you the full stats behind your posts, your fans, and your reach. Additionally, from the Insights tab, you can set up a list of Pages to Watch, which gives you information on the performance of other Facebook pages.
To access Insights, click the Insights tab in the menu bar across the top of your Facebook page (the menu bar is visible only to admins of the page).
Quick tip: You can click on the “people reached” text at the bottom of any individual post in your Page’s timeline to see a pop-up of the full stats for that post.
Twitter provides a 28-day overview of how your tweets have performed in all the major engagement areas—retweets, mentions, favorites, and clicks. One of the most useful bits of analysis here is seeing the impressions of each tweet. You can export all the data and run some pretty neat reports for yourself.
Clicking on any individual tweet in your list will show a complete breakdown of every element of engagement on the tweet, including clicks on URLs, clicks on your username, clicks on images, expanded details, and a bar chart for engagement over the first 24 hours and the past 24 hours.
To access Twitter analytics, log in to Twitter and go to analytics.twitter.com.
One of the best sources for Pinterest analytics resides at Pinterest itself. From the Pinterest analytics dashboard, you can see insights into every relevant aspect of your Pinterest marketing. The dashboard shows growth in impressions and followers, audience stats, and website engagement. You can click into more in-depth reports for each of these and see which posts and boards have performed the best.
To access Pinterest analytics, log in to Pinterest and go to analytics.pinterest.com. Pinterest analytics is available to business accounts; you can convert a personal account to a business account for free.
4. LinkedIn analytics for individuals
As a LinkedIn member, you can click to see who’s viewed your profile, which shows way more than just the profiles of the people who viewed you. LinkedIn collects tons of information on these profile views and shares it in charts and graphs that show how your views have changed over time, which similarities exist among those who view your profile, and suggestions on who to follow and how to fill out your profile to maximize your new opportunities.
For the curious, there’s even a section that shows how you rank in your current organization in terms of profile views.
To access LinkedIn’s profile views data, log in to LinkedIn and go to Profile > Who’s Viewed Your Profile from the menu bar at the top of the page.
5. LinkedIn analytics for businesses
Much like Facebook’s Insights tab, LinkedIn’s analytics include an overview of all the posts on your business page as well as a breakdown of your followers and follower growth.
To access LinkedIn analytics, log in at LinkedIn and go to your business page. Click on Analytics next to the Home link at the top of the page.
6. Google+ Insights
A smooth and simple view of information for your Google+ page, the insights at Google+ show you visibility, engagement, and audience overviews. There’s not a whole lot of room to drill down deeper into these stats, which makes them great for quick-and-easy snapshots.
To access Google+ Insights, log in at Google+ and visit your company page. Click the Manage Page button that appears at the top. Scroll down to the Insights section.
Bonus: 5 Paid Social Media Analytics Tools
An analytics tool for Twitter profiles and Facebook pages, Crowdbooster compiles your stats into a customizable dashboard and includes insights such as who are your most valuable followers, when might be your ideal time to post, and which notable stats and mentions might warrant extra attention.
Free 30-day trial and plans starting at $9/month.
2. Rival IQ
Rival IQ lets you track a number of different companies (up to 75 for their agency plans) and compare performance across not only social media metrics but also SEO. The social media monitoring includes Twitter, Facebook, Google+, LinkedIn, YouTube, and Instagram.
Free 14-day trial and plans starting at $99/month.
Some of our favorite social media studies have come from the team at Social Bakers. Their analytics tools include all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, and competitive intelligence—plus the paid plans come with an executive report that includes actionable advice and statistical overviews and benchmarks.
Free 14-day trial and plans starting at $120/month.
Social Report provides an overview of your activity on any of the 19 supported social networks, plus you can track new topics, measure ROI, and export the data into a handy report layout.
Free 30-day trial and plans starting at $9/month.
5. Moz Pro
The popular SEO tool at Moz comes with built-in social media analytics as well. Their social dashboard tracks your network size, engagement, and traffic breakdowns per network. Moz supports Twitter, Facebook, and Google+.
Free 30-day trial and plans starting at $99/month.
Over to you
Which social media analytics tools do you use for your marketing? Do any on this list appeal to you?
I’d love to hear how you gain insights into what’s working. Feel free to share your best tips in the comments and ask any questions about how we get things done here at Buffer!
And once you’ve gotten a chance to research all your options, we’d love to help you analyze your performance on social media!