One of the questions I get asked most as the social media manager here at Buffer is:

How do you break up your day in order to get the most out of social media? 

Up until recently, I hadn’t really thought about it much. A little bit of content creation, curation, audience engagement, emails, outreach, and some Buffer scheduling.

I kept wondering, is there really a social media manager formula for success? How are other social media professionals spending their time during the day? Do we share the same tasks?

In search of an answer, I tracked every hour of my day for an entire week and scoured the web for top tips and resources from other social media marketers.

Here’s what I found out about the best ways to make the most out of your time as social media manager.

A Day in the Life of a Social Media Manager: How to Make the Most of Your Time

Inside a social media manager’s schedule

Being a social media manager can mean a seriously busy day of work. To prove just how packed it can be, Curalate put together an inside look at Mario Moreno’s daily schedule. Mario is the Global Social Media Manager for one of the world’s largest retailers:

Curalate - Social Media Manager Schedule

Can you relate to a schedule like Mario’s? Perhaps you do more. Or perhaps you perform different tasks on a daily basis. That’s the beauty of being in this industry!

Here’s a quick look at my day and how I spend each third:

Morning: 

  • 7-7:30am: Breakfast & coffee
  • 7:30-8:30am: Email & voicemail
  • 8:30-9am: Check-in on all social media platforms
  • 9-9:30am: Measure social results and add to spreadsheets
  • 9:30-10am: Respond and engage with community
  • 10-10:30am: Schedule new content to Buffer
  • 10:30-10:45am: Break & more coffee (much needed!)
  • 10:45-11am: Read and learn
  • 11am-12pm: Content creation (podcast, writing)

Afternoon:

  • 12-12:30pm: Lunch
  • 12:30-1pm: Emails and voicemails
  • 1-1:30pm: Respond and engage with community
  • 1:30-2:00pm: Curate content
  • 2-2:30pm: Read and learn
  • 2:30-2:45: Break
  • 2:45-3pm: Schedule content to Buffer
  • 3-4:30pm: Content creation (video, graphics)
  • 4:30-5pm: Emails and voicemails
  • 5-5:30pm: Check Buffer queue

Evening:

  • 5:30-6:45pm: Gym
  • 6:45-8pm: Dinner with my wife
  • 8-9pm: Learn (programming, video making, etc.)
  • 9-10pm: Relax and watch TV
  • 10-10:30pm: Read
  • 10:30pm: Sleep and repeat!

The most important and productive times for me throughout the day are when I have the opportunity to create content, engage with the community, and learn.

The social media industry is one where there is a sharp learning curve to becoming an expert (and even then there’s still learning to do). That’s why Dennis Yu, CTO at BlitzMetrics, spends at least 3 hours learning every single day like so many other professionals.

I intentionally build learning, creating, and engaging time into my day so that I can increase the effectiveness of Buffer’s social media over time. Focusing on one single task (instead of multitasking) has helped me to make the most of the hours spent learning, creating, and engaging.

Ready for another view on the social media manager job description?

Here’s an interesting infographic from Meltwater that shows all of the tasks that a social media manager might perform in a given day. That’s a lot!

Meltwater - A Day in the Life of a Social Media Manager

The role of social media manager has evolved so quickly and dramatically over the course of the last 17 or so years. What was once a fairly straightforward job of posting content and responding to the community has morphed into one that requires a variety of soft and technical skills.

Social media managers are starting to look more “T-Shaped” than ever before.

On any given day, a social media manager might be responsible for setting the strategy for an upcoming product launch, creating a video, analyzing data across platforms, designing viral GIFs, coordinating messaging with PR & Communications, runnings paid advertisements and lots more.

It’s no wonder these jobs are in such high-demand!

Making the most of your time as a social media manager

What do you do when you have to juggle all of the tasks above?

Perhaps the biggest challenge for social media managers is figuring out which activities to prioritize that will have the biggest impact on their brand or organization.

Daily and weekly to-do lists are handy as well as understanding what has moved the needle in the past on social media.

But I’d love to share two different ways of thinking about prioritization and making the most of your time that has helped me tremendously in my time as social media manager.

Coca-Cola’s 70/20/10 Content

Coca-Cola has, for a long time, been a leader in the content marketing and social media space. Their 70/20/10 Rule is a huge inspiration for us on the Buffer marketing team. It’s mainly intended for budgeting and content development purposes but can assist in the social media process as well.

Coca-Cola's 70/20/10 Content

70/20/10 Rule in action

Now: 70%

This is the “bread and butter of your marketing activities.” For social media managers, this might mean activities like creating videos, engaging with your community, and curating content. In other words, low-risk activities that make a moderate-to-high impact on a day-to-day basis.

New: 20%

The 20 percent category is saved for iteration and innovation (new) on things that worked in the 70 percent bucket. For social media managers, this might mean an improvement on the overall quality of videos (or a different type of video completely). It might also mean the launch of a Facebook Group or private Slack community. In the 20 percent category, returns on investment aren’t necessarily immediate.

Next: 10%

This is your “high-risk, high-reward content.” The ability to strategically identify and experiment with up-and-coming channels or mediums is an important skill for social media managers to develop and usually comes over time with experience. For example, you might launch a new Snapchat advertising campaign or install Facebook Messenger chatbots on your web assets. 10 percent bucket activities are meant to pay off big dividends down the line.

Determining “ICE” Score

Another one my favorite ways to prioritize social media activities is to think of each in terms of “ICE.” ICE, developed by Sean Ellis, CEO at GrowthHackers.com, stands for Impact, Confidence, and Ease.

Determining ICE Score

Start with a list of all of the things that you would like to do or accomplish on social media within a given time frame.

Once you have a complete list, assign each task a score between 1-10 (1 being the lowest and 10 being the highest). After you’ve assigned each task a set of three scores (I, C, & E), take the average of all three and that is the total ICE Score. The higher the score the greater the potential. 

GrowthHackers has an easy-to-use ICE Calculator that you can try for fun today.

Here’s a quick example of ICE in action. Let’s say that these were some of my weekly social media activities:

  • Curate content (I=6, C=7, E=6)
  • Create marketing videos (I=10, C=8, E=2)
  • Write new blog post (I=7, C=7, E=4)
  • Engage with community (I=7, C=7, E=7)

Based on the total ICE scores, I might prioritize these activities in this order:

  1. Engage with community (Total ICE Score = 7.0)
  2. Create marketing videos (Total ICE Score =6.7)
  3. Curate content (Total ICE Score =6.3)
  4. Write new blog post (Total ICE Score =6.0)

The great thing about the ICE method is that it can be applied to a variety of industries, goals, and situations.

Now let’s quickly take a look at the 10 high-impact tasks of a social media manager job and what they each entail. This list is adapted from my own experiences at Buffer as well as conversations with lots of marketers around the world.

10 high-impact tasks of a social media manager job

1. Strategizing

There are so many goals we could potentially focus on as social media managers – like brand awareness, engagement, traffic, and signups, to name a few. There’s also the challenge of figuring out how to make sure your social media goals are aligned with your overall company goals. That’s where a having a solid social media strategy comes into play.

2. Engaging

Along with creating and curating content, cultivating a happy and engaged audience is a high-impact task for any brand. This helps to create a community of loyal followers who will eventually help to spread the word of your product or service on social media.

3. Creating

At the heart of every social media manager role is the art content creation. Content is the life blood of your social networks and what keeps your audience reading, engaging, and interacting with your brand. It’s important to learn how to create all sorts of content from videos to GIFs to infographics and more.

4. Curating

Depending on the various types of content you share on social, curating can have a huge impact on your overall social media results. Discovering and sifting through content from others involves having a deep well of sources to read—as well as the time to read it all and determine the best fit for your brand.

5. Scheduling

Planning ahead and scheduling content is another high-impact task that makes a world of difference for your brand. We’ve often found that our posts perform best early in the morning, in the evenings, and on weekends — so choosing a social media management platform that allows you to post even when you’re not online can make your life a whole lot easier and improve your results.

6. Listening

I’m always amazed over the awesome things that I find when I have my ear to the ground – searching and listening for conversations around Buffer and similar terms. There are so many opportunities for marketers and brands to proactively seek out and build relationships with potential customers in your community. But choosing the right listening tool is crucial for finding relevant terms and conversations in your industry.

7. Measuring

Once your posts are scheduled and sent out to social media it’s time to analyze their performance. How many clicks did they receive? How many likes, comments, and shares? How did it impact the bottom line? Then, taking a step further, how can you use those stats to help make informed decisions in the future. That’s where great social media managers thrive!

8. Helping

The use of social media as a customer service tool has skyrocketed over the last few years. Customers are no longer relying only on 1-800 numbers for answers to their questions – they’re turning to social networks like Facebook and Twitter. Whether folks are reaching out to you with a question, comment, concern, or complaint, it’s a social media manager’s job to figure out the best plan of action to help that person.

9. Learning

Becoming a student of the trade and learning as much as you possibly can has both a short and long-term impact on your brand or company. Like I quickly mentioned before, there’s a steep learning curve to becoming a great social media manager and building the skills it takes to succeed all stars with learning.

10. Experimenting

We love experimentation here at Buffer. In our experience, the more we experiment the more we learn about what works and what doesn’t on social media. We’ve tried all sorts of things from five Facebook Live sessions in one day to creating a Tumblr account to starting a podcast. Experimenting ties directly into all 10 high-impact tasks of a social media manager.

A social media manager checklist

A big takeaway from all of this is that there are so many different day-to-day schedules of a social media manager. The same holds true for day-to-day tasks!

That’s why I’d love to leave you all with a giant social media checklist for each individual network. Hopefully, this will help to shed some light on what other marketers are doing daily and inspire you to create your next big social media hit.

A Day in the Life of a Social Media Manager - Social Media Checklist

Finally…

What does it look like to be a successful social media manager?

I really do believe it’s one of the best jobs out there. What’s better than engaging with awesome people on social media and creating content that people love?

The big challenge is that full-time social media managers take on a huge number of tasks every single day, and the time involved can grow exponentially along with the scale of the strategy. That’s why it’s important to constantly work on prioritizing tasks by using the methods and strategies above.

How much time do you spend with social media management? 

I’d love to hear what your days look like. Please do share in the comments!

Kevan originally published a version of this post in 2014, this version has been fully updated for 2017. 

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Written by Brian Peters

Humbled and grateful to be living the social media life at Buffer! California coast born and raised, but always on the go with my lovely wife Katelyn. Love reading, designing, writing, running and adventuring.

  • Cami Bird

    You’re article points out that there is a huge variety of ways to manage social, it would be interesting to see what results you get from each or which sort of management applies to person versus B2C or B2B.

    There are some obvious difference between how Neil Patel is going to manage his social versus a manager for a brand.

    Thanks for the conglomeration of information! Good look at the variances.

    • Great point, Cami! I’ll keep an eye out for transparent stats from social media managers – those would indeed be quite interesting!

  • Demetrius Bagley

    This is FANTASTIC if also daunting!!!!!

    • Hi Demetrius! Glad you found it interesting – hope it doesn’t scare you away! 🙂

  • I would add internal tasks to the list of 12: advocacy and training. I take time to chat with people in my organization so that I can curate and plan using content that’s upcoming or needs to be created, and I spend time to communicate what I’m doing so that everyone can understand the value that it brings. I like to advocate for what social can do for us and our community (we’re a nonprofit) and help people get the knowledge they need to use it. All of that, in turn, strengthens our social work as people are more familiar with what we’re trying to do.

    • Hi Ruth! That’s a great point. Thanks for adding it to the conversation. I imagine that I take this one for granted, working in a social media industry! Can definitely see how this would be valuable for many companies. 🙂

    • I agree. A good part of my job is education really. Which eats time.

      • mildredkcarpenter

        My Uncle Xavier got
        an awesome six month old
        Mercedes-Benz GLK-Class Diesel
        by working parttime at home…
        read this post here googlepays.com

    • Oh my, I can relate to that. (Sorry for the late reply, found this article today!) In fact, I’m writing a blog post about it today. I’ve heard it too much lately–“Why would I care what someone had for breakfast?” Social media is so much more than that! Great point 🙂

      • In my area, it’s “Why would I care what someone had for lunch?” At least we’re getting more than one meal out of it. 🙂

    • Thank you for this checklist. I have a pos for magento fanpage and get hard to create a schedule for it. But in this post, I see that I can improve my work

  • Great post Kevan Lee and a really good read. Thanks for sharing ! It was really nice to see the different approaches. I really liked the Buffer approach ! Especially when there are additional resource involved. All of this is very helpful as a good reference. Especially when I articulate to clients that at a certain point they need more than just a part time, or single resource, to handle the overall Social Media Strategy based on the components and complexity. Thanks again Kevan.

    • You got it, Joe! Cheers!

  • Jason J. Lewis

    This is SO valuable. Thank you for posting!!!

  • Erika Redman

    What an excellent article. Clear, concise, informative, readable. Great job!!!

    • Hi Erika! Really glad this one was helpful for you! 🙂

  • LOVE this post, Kevan! It really showcases exactly what goes into being a Social Media Manager and that it’s A LOT more than just “playing on Facebook” all day! 😉 This post not only gave a lot of insight, but also offered ideas on what Social Media Managers could also work on in the future. Thank you for sharing!

    • Hi Casie! Thanks for the comment! Yes, there’s quite a bit more than “playing on Facebook” all day. In my experience, there’s rarely time to even do that!

    • This post is completely solve my problem. I sell amagento tutorial for beginners course but I spend too much time on my facebook fanpage to reply my fan. After reading this post I think I will have a new strategy to save my time

  • msmiciklas

    I really enjoyed this comprehensive post Kevan. I love the variety of takes on the social media management process. Also, a big thanks for including my infographic in your post!

    • Really wonderful infographic! Happy to share. 🙂 Thanks for the comment!

  • Helene Van Doninck

    Wonderful post, will come back to this regularly 🙂

    • Thanks, Helene!

    • Rachel Smith

      so will I

  • natalixia

    This post is a bit too long, but it’s a great reading. Thanks for sharing!

    • Glad you found it to be good reading! Hope there were one or two nuggets in there for you! 🙂

  • After reading this, I wonder if my nephew still want to be a SM Manager 😀

    • Hi Tamy! Great one! Ha, there’s a lot more to it than some people think. 🙂

  • Katya

    This is great stuff! I started building a platform for my fiction writing, and this will help me gain traction much faster. Loved the infographic checklists for each social media site!

    • Hi Katya! Indeed, those are some super helpful infographics. Made me want to create a checklist for what we do here at Buffer!

  • So I’m pretty sure I know what you guys use to schedule tweets… 🙂 But what do you use as a dashboard or to find and track people to engage with, reply, etc? I’d love to hear more about how you combine Buffer with other social tools!

    • Ha, yep we’re quite sold on Buffer for our scheduling. 🙂 I do use our Buffer for Business analytics quite often to track different things and export into spreadsheets. SumAll has been a useful analytics tool also. In terms of finding and tracking people to engage, I’ve quite enjoyed SocialRank! There’re so many good tools out there. I’ll see if I can think of any more. 🙂

    • Kim Fox

      I use Buffer, but only the free platform which has limitations. Additionally, I use Social Oomph (free). You can also schedule using Tweetdeck and Hootsuite. As for engagement, you could begin by searching hashtags and locating Twitter chats to see what conversations are already taking place. I recall a list of Twitter chats. Try this one: http://www.gnosisarts.com/index.php?title=Tweetchat_Wiki/By_Day#.VE5NBdSUed4

  • Thanks for the amazing enlightenment! No wonder my eyes hurt at the end of the day!

    • Ha, thanks Kathy! Don’t work too hard! 🙂

  • Nicky Matthews

    This is an awesome overview that will take a while to digest well done, I’m going to share as it’s great for giving ideas on best practice

    • Really awesome! So happy to hear this one was helpful for you, Nicky! 🙂

  • Michael Ozeryansky

    Just read it in one breath , very informative! Thanks.

    • Thanks, Michael! Kudos to you for getting through it so fast! Glad to hear it was useful!

      • Michael Ozeryansky

        Well written stuff makes you read it fast 🙂 It was really great to see you mention curation as an integral part of the schedule. Would love you to check what we do at Filtr8.com – may make discovery and curation more efficient for you guys 😉

        • Awesome! Happy to give it a look. 🙂

          • Michael Ozeryansky

            Great, let me know how it goes! Ideas, suggestions, anything 🙂

  • gideon

    Need to send this to my friends and colleagues who think that all I do is fuck around at work. Thanks!

  • Diana

    Great post showcasing the work and different styles; will keep for reference. What is the best social media analytics tool that is free or very low cost? I have limited budget but would like to show progress and make a case for some investment in our social program.

    • Diana

      We use linkedin, facebook, google+, and twitter.

    • Great question, Diana! Buffer has a free version that comes included with stats on each of your posts. Maybe this is something that could be helpful for you?

  • Dragga

    Wow!! Great read!! I learned so much. I am as curious as to wondering, how does a person transition from their retail job to becoming a social media manager when looking for employment? How should one present themselves? I would really want to switch to this industry as I feel led to be come an expert social media manager.

    • Hi there! Thanks so much for the comment. Sounds like a really wonderful change! My gut is that it would be key to build a sort of expertise or following on social media, possibly even with an authority on social media marketing. I’m thinking this might be a springboard to bigger opportunities?

  • Kevan, you’ve got a really good content muscle, must say. I simply can’t ignore your posts, not only you but Buffer Team. Full of ideas, insights, actionable items. Thanks for making our jobs easier. Keep Rocking!

    • Thanks, Vinay! Really awesome of you to leave this comment. Rock on!

  • Leanne

    This has been very helpful 🙂 I will be adding these skill to my work life!

    • Sounds great! Happy to hear this! 🙂

  • Janet Rossi

    There is a bunch of activities missing here for instance liking and chatting on other Facebook pages. Adding great pins to Pinterest with appropriate hashtags for your brand – mixing up posts with video content and community posts – not all selling your things. If you create great content you can share it everywhere so take more time to write great, fun pieces that are easily shared. And the more you get OTHER PAGES or PEOPLE to talk about you – the better….maybe take time to do at least one promotion or giveaway a season to build up your engagement in a huge way. It’s not all about pushing your agenda, pages like that are so boring……I feel like they are constantly telling me what to do instead of making me WANT to do something…there is a difference. I would add to keep the social media feeds playful.

    • Thanks for all these great tips, Janet! 🙂

  • 1. This is an excellent article, displaying step by step process for day to day Social Media management. If you are not in the trenches, it is hard to grasp the work, knowledge, and time commitment which social media managers and coordinators are providing to a company (or a solopreneur), thus validating the pay an experienced and skilled social media marketer may ask before commencing work.

    It helps hiring managers understand all that takes place, the importance of being technical savvy, understanding the nuances of each channel, what tools to use, interpreting SEO analysis, and understanding big picture marketing goals, and the necessary behind the scenes implementation plan. There is so much to managing social media (whether for yourself or for another person/company/department; the use of tools manage and save a ton of time.

    2. I use various sources for curating content, which include scheduling tools:
    Swayy.co, Everpost.co, Contentgems.com;
    Alltop for researching new content not already sourced from the other sites.

    These tools allow you to connect your Twitter, Facebook Linkedin (Everpost.co) and with Swayy (Twitter or Facebook) that way you have interesting, informative and relevant content to post across channels throughout the day, week or month, offering a ton of value to your communities.

    All three tools offer an affordable subscription model, but the free level does a good job with curating content and being able to share it instantly or use the scheduling feature.

    I believe some automation of content is okay, freeing you up to spend more time online engaging, participating on Tweetchats , G+ communities, and Linkedin Groups,etc.

    i break down Social Media Management into these categories:
    1. Day to Day Engagement, Management, Content Curation, Scheduling Calls To Action Posts, Promoting events, ebooks, etc.

    2. Weekly maintenance: following people back, moving them to lists/circles; curating content or rely on Everpost.co, Swayy.co, etc and use the scheduling feature.

    3. Monthly Analytics and Tweak SM strategy
    – use Sumall for social media analytics updates (Twitter, Facebook Page, G+ Page, Google Analytics can be synced up with this tool)
    – Quill Engage offers insight into your website visitors and offers up suggestions
    – Fruji for Twitter is a great tool to learn about your followers
    – Tweriod for Twitter (best times to tweet and best times to show up and engage with your followers)
    – ManageFlitter for overall Twitter maintenance
    – Edgerankchecker for Facebook analytics and suggestions
    – Google Analytics

    it takes a commitment to form new habits, and over time, working as a social media manager becomes second nature and the work load becomes very manageable with some stressful days, depending on what is coming down the marketing/sales pipe.

    • Wow, amazing comment Ana! 🙂 Thanks so much for taking the time to write and share all these thoughts. Super helpful and informative!

    • Amazing content indeed, Ana. Your point about clients not understanding the depth and breadth of work involved in social media management is a top issue for me right now since a couple of my clients are questioning the ROI. Your comments along with Kevan’s original post will go a long way to helping them “get the picture.”

      • Im glad that this has helped you. I have found that education early in the relationship is crucial as well as:

        First thing first is Strategy, the why behind using social channels and the who and the how. Measuring is different dependig on goals and some goals are concurrent, i.e. Blog, email list, conversions that generated a call or consultation, social media metrics such as liking, sharing, etc. Thats just a “small part” but clients also need to understand that social is an extension of their voice and so its mainly a tool to engage, communicate, connect etc. This is why early on establishing goals over the overall business, and how website, social, blogging all come together and how it should be cohesive , scalable , and measurable and that ROI takes TIME

  • Kevan, you have missed one big thing. #Bufferchat! It deserves an extra spot 🙂

  • Owen Iverson

    sounds like most professional jobs, except that you can work from starbucks.

  • Now I know what you guys do and I think I like it. Looks like most of the SMM’s work can be done at home. If someone wants to work as a Social Media Manager, when can he/she find this kind of job? Thanks Kevan

  • Great post Kevan, It’s really exciting to see what other community managers are doing. It would be great if you could add a list of recommended tools to use this daily schedule tasks. There are many tools who have a built-in task methodology so they help you make sure you do your job right, and don’t miss important daily tasks.
    Thanks!
    Sharel

  • Good stuff Kevan.

  • ceceliajernegan

    I loved your article. I just found Buffer yesterday. You guys rock. I offer best practice tips working in a virtual office environment. http://www.inc.com/guides/set-up-a-home-office.html. Let me know if I can help more.

  • Tia-Lea

    Thank you for these lists. This is one article that I’m definitely sharing with my boss to demonstrate my day when wearing my SM manager hat. As communication coordinator for a small business my role is diverse and complex. No complaints though…..or dull moments!
    Cheers
    Tia-Lea

  • Mr. Dino S. Hall

    I am looking for a Social Media Manager for my small business.

  • Mani Rajpoot

    It’s really excellent article post. Where full of things and tips about social media stratagem step by step guide of Media Operations Workflow .

  • John Mayne

    The social media manager scope is one that many overlook or just don’t fully understand, I think that this post really helps put into place the breadth of the job role. I would have liked to see more reference to larger integration within the marketing mix though – social is definitely a channel that works cross discipline, especially PR.

  • Jaclyn Hill

    My question is how does a person get a job doing that? Do you email these companies and ask them if they need a SMM and what are the qualifications?

  • Souqgrandeur

    Lovely post..

    i certainly will use all the great tips listed both above and here in the comments. Thanks guys

  • Controlled Release

    Definitely similar to my work schedule!

  • A.B.

    Definitely similar to my work schedule! I’m part time, 3 days per week and spend all my workday (except for lunch) working. So many people don’t understand how much work is involved in doing social media right, or how important it is for your business. Education is indeed key!

    Also, I notice a lot of blogs suggest posting 1-3 posts per day. For instance, a suggestion in this post says 2 posts per day on Facebook and 3 posts per day on Twitter. That’s about 10 FB posts and 15 tweets per week. Not very much, when you think about how constant and instant Twitter is and how FB works. Social media is all about being relevant and conversational, and it’s hard to do that in 3 tweets a day.

    Any thoughts on how much a business should post? Is 3 tweets per day and 2 Facebook posts enough?

  • Great article, but is doesn’t include the public relations aspect of marketing (disseminating information out to press) and time spent face to face with people for example at events, exhibitions etc, where one also gathers information. Often this can be the most time consuming. People still want to hear a voice behind the brand, shake a warm hand and look into the eyes of the other half of the communication equation.

    • I am seeing more people offering Social Media Conference coverage as a service. As a Healthcare Professional as well as a Social Media Consultant, I am thinking of offering something similar.

  • People often think of social media managers as lazy internet guys. This post describes it really well that this is not true and why it is important to really focus in this field and not to see it as a side-project.

    I think there are roughly three different stages of social media management. In the first stage of your product or business you are probably able to do everything on your own. In the second stage you will have someone to do it for you. The last stage is when you get really big, you will need a team to keep up with everything.

    I think you found a good solution at buffer with one person for updates, one person for engagement and a team for support, response and happiness. It’s always a pleasure to communicate with the team because of the personal and fast responses. Keep up the great work!

  • Katasi Kajubi

    Great Article. I’ll be studying it and the links you have scattered in there for the next few weeks while I build the Social media marketing plan for my non-profit.

    Thanks Kevan!

  • Fabulous, amazing, useful post. Everything a great post should be, Kevan. I love how you’ve showed so many different approaches to social media productivity. I absolutely adore the Buffer blog because you all constantly enthrall me with your content !!

  • Great article Kevan. Now to convince others that this is what we do all day and not just dilly daddle on Facebook for hours on end. Maybe we should schedule time to “Justify existence” lol.

  • As soon as you know on which social media sites your brand is still available as a user name, grab the opportunity to register it there. With so many people checking in on social media so often and other listing it as their preferred method of communication, you may want to expand how you use it. The platform is able to decipher between different media sources, such as traditional media and social media. Being mentioned in social media can be threat if not dealt with correctly, but can also generate great benefits if used the right way. Our do not have time for complicated social media monitoring tools.

  • Fabrizio Bianchi

    Great material as usual. A little feedback: I clicked on the link on LinkedIn but your utm_source reads facebook.

  • Edison León

    How I start my life like youtuber and on social media?
    I’m creator and I can imagine change my world

  • David

    This social media manager needs to get a life

  • David

    The person who lives his day to day life like this is destined for overwork, depression, stress and complete lack of social life. Sad. sad. sad.

  • Beverly Lizotte

    Yes! You really got a lot of work to do but it’s fun as long as you love your work! 😉

  • It’s been a long time since this article was published, but nothing has really changed 🙂 working as a social media manager is a hard thing without a proper time management strategy. Mine is supported by Time Camp, a time tracking software and thanks to its reports I can eliminate the time-consuming tasks easily.

  • Aimee Cash

    This is perfect. I work for an online retail company as the sole customer service representative, the web optimization specialist, and the sole social media coordinator (on top of assisting with other projects) and I’ve been falling under scrutiny from my boss for not getting things done, when two of those are full time jobs on their own! It’s no wonder I’m not able to create effective social media content with constant interruptions and divided attention! This will help me get them to understand that if they want social media/community engagement to be a priority, it needs to be my priority too- not customer service which is another headache entirely.

  • Rob

    Great article! i think as a social media manager you have more impact on a company than many would expect. Wrong posts can be damaging for the reputation, good posts can boost the awareness, late ones show that the company is not up to date and if you make a good job researching your sources and posts, you can be a “trendsetter” and many people just start following you to see what’s next.
    Anyways, there is always something to do and you have to read, stay up to date and always a step ahead. Building up a strong network is also important, because if nobody shares your updates…you won’t reach out to new prospects.
    Using programs such as BUFFER are helpful and can safe you a lot of time. There is plenty of other programs that are very useful and a must have for any social media manager.
    I think everybody has his or her own strategy but at the end it all leads to the same result: Research your sources, Write it intersting so people like reading it, add some media/images/videos to it and post it..everywhere.

  • This article justifies how a typical day of a Social Media Manager Looks Like. and its exactly the same what am going through in my daily life..