Social media managerYou spend part—maybe all—of your day on social media, hopping from network to network, checking analytics, planning ahead, and performing the sundry tasks of a social media manager job.

Would it help to know that you’re not alone with keeping such a varied schedule? That your time on social media is shared by others?

I was curious for myself whether my social media marketing manager workload and workflow were similar to someone else’s. Do we perform the same tasks? Do we create similar content? And, perhaps most importantly, do we take the same amount of time to do the same tasks?

Here’s what I found.

Inside a Social Media Manager’s Schedule

Social media tool Socialcast compiled the times and tasks of a typical social media manager schedule and placed them into this interesting infographic. Clearly, social media managers can put in a full day’s work.

Social Media Manager Hectic Schedule

Morning:

  • Check email
  • Reply and retweet
  • Post to social media
  • Publish a blogpost
  • Curate content
  • Followup with internal team on ideas

Afternoon:

  • Write a blogpost, create content
  • Inform team of importance of social media and tools
  • Revisit and followup on social media sites and profiles

Evening:

  • Review stats for the day
  • Sign up for chats, webinars, and events
  • Schedule social media messages for overnight and early morning slots
  • Check email again

Does this to-do list resemble yours?

Of course, there are many different ways to come at this matter of social media management. Finola Howard shared on LinkedIn about her daily social media habita schedule that takes just one hour each day to complete.

Here’s how it works:

  1. Vet new followers on Twitter using SocialOomph. Follow those who fit; ignore the rest.
  2. Measure what’s worked. Note your best-performing posts in a spreadsheet or other file so you can reference later as you hone your content.
  3. Schedule tweets and posts for the day. Finola uses Buffer to keep her queue filled up.
  4. Find unique content for each channel—Facebook, Twitter, LinkedIn, and Google+.
  5. Respond and engage. Spend 15 minutes of the first hour here. Consider dipping in for 15 minutes at lunch and at the end of the day, too.
  6. Monitor engagement levels of fans and followers. 

Still another way to go about it is Neil Patel’s streamlined social media strategy. His quick and simple schedule for saving time on social media looks like this:

  1. Use social media management for posting
  2. Spend 30 minutes each day on social media scoping, i.e. finding good stuff to share online
  3. Assign customer service requests to a customer service team
  4. Check analytics weekly or every other day. Use your social media management tool for analysis.

Ready for still another view on the social media manager job description?

Here’s a take from Mark Smiciklas of Intersection Consulting. His infographic takes into account pretty much every element that could ever come into play for a social media manager.

Social media manager workweek infographic

What we learn from these different schedules

These examples of social media manager schedules vary wildly. Some take all day, morning to night. Others take one hour.

How can we reconcile this?

I think we’re looking at two different types of schedules here.

There are social media managers who manage full time.

There are social media users who manage part time.

I’d imagine we’d still find some overlap between the two: full-time social media managers who create blogposts, for instance, or part-time social media managers who do spend a majority of time on social.

In general, though, you likely know where you fall on this spectrum. Is social media marketing a full-time, 40-hours-per-week job for you? Or do you perform social media management in addition to wearing several other hats?

The 12 tasks of  a social media manager job

Social Media Manager Tasks

1. Curating

Depending on the type of content you share on social, curating can have a huge role in the way you create your updates. Discovering and vetting content from others involves having a deep well of sources to read—as well as the time to read it all.

2. Crafting

Once you’ve found what you want to share, it’s time to figure out how to say it. Crafting a social media update is likely a task that goes faster over time as you gain experience writing headlines, using the most impactful words, and arranging things just the perfect way.

3. Posting

Here’s where a social media management tool really makes a difference. Instead of logging in to a handful of different channels one after another, you can log in to your management tool once and post faster and easier.

4. Scheduling

The next step beyond posting is scheduling: writing your updates ahead of time and queueing them to post throughout the day, overnight, through the weekend, or any other time when you can’t be actively updating your accounts.

5. Measuring

Once your updates go live, you then dig into the metrics surrounding each post. How many clicks did the post receive? What was engagement like? Which stats matter most to you?

6. Analyzing

With the measurement numbers in hand, you can analyze and make your strategy moving forward. For instance, in analyzing the metrics, you might notice that it would be beneficial to change the times that you publish or to focus on a certain type of update. Constant measurement and analysis can reveal these opportunities.

7. Responding

Chances are that people will be responding to your social media updates or reaching out to you directly. At least some portion of a social media manager’s day should be spent responding, however you feel is appropriate—with a reply, a thumbs up, an outreach email, or something else.

8. Listening

In addition to responding to direct contact, you can also keep your ear to the ground via a listening tool or an advanced search that helps bubble up those conversations about you and your brand. It’s amazing how many opportunities are out there that might be missed without proper listening tools in place. For instance, following Twitter mentions for “@buffer” might not turn up all results when folks talk about “Buffer.”

9. Engaging

In addition to replying and responding, there’s also an element of outbound happiness in engaging with your community and other accounts. This can happen via chats or comments, delight campaigns to reach out to others, and by following, friending, liking, and retweeting content from others.

10. Helping

Occasionally, folks might come to you with problems—bugs, breaks, troubleshooting, big questions. These can fall into the realm of the social media manager to handle as best as can be. (Neil Patel’s advice as mentioned above is to send this task along to a customer support team.)

11. Planning

What is the roadmap for future social media marketing? Every so often, the manager needs to zoom out from heads-down work and take a big picture view of things.

12. Experimenting

We’re a bit partial to this one at Buffer. We love experimentation, and this ties into many different tasks already on the social media manager schedule: curating new ideas to try, measuring results, analyzing the numbers, scheduling, crafting, and posting.

The social media manager checklist

Just as there are many different day-to-day schedules of a social media manager, there are also many different checklists, depending on what exactly you have on your plate with your social media management.

Here are four ideas of checklists to get you thinking about what might be included on your daily to-do list.

Mindbrew Creative’s Daily 8

1. Browse social media for the latest news, trending topics, and conversations

2. Post to Twitter

3. Post to Facebook

4. Post to your LinkedIn profile and company page

5.  Post to your personal Google+ profile and communities

6. Post to your Google+ business profile

7. Take pictures of your latest work. Post to Pinterest, Instagram, Facebook, and Tumblr.

8. Engage with your followers and influencers

The Hero X Social Media Checklist

Social media checklists

Hootsuite’s 7 Daily Habits of a Social Media Manager

1. Keep your ears open to what users are saying about your brand

2. Stay on top of your metrics – Stay on top of your key social media metrics—reach, engagement metrics, new followers, CTRs to your site, advertising ROI, and the like

3. Watch your back – competition tracking

4. Make new connections

5. Share at least one great ‘happy customer’ story every day

6. Keep up with customer care queries

7. Build your content pipeline

Business 2 Community’s Daily Checklist

  • Post At Least Once Per Account
  • Like All Comments Left On The Previous Day’s Posts
  • Respond To At Least Five Comments Per Day, Per Site
  • Connect With At Least One New Person
  • Share At Least One Thing Someone Else Has Posted
  • Respond To All Valuable Messages You Have Received

Our approach at Buffer

I’ve mentioned so far that social media management seems to fit into two distinct types: the full-time job and the part-time job.

Maybe there’s a third way, too?

At Buffer, we’ve found the the job of social media manager to be a team effort. Here’s how things look on the social accounts we manage.

  • 1 person for updates
  • 1 person for engagement
  • A team of people for support, response, and happiness

I fill the queues with content from our blog, content from other sites, and miscellaneous announcements and inspiration.

Nicole posts updates that engage the community with questions, she hosts a weekly Twitter chat, and she is in the comments and replies on a daily basis.

Every member of our customer happiness team spends time on Twitter, answering questions and replying to those who reply to us.

All in all, up to ten Buffer employees will have their hands in social media management any given week.

Finally …

What does it look like to be a social media manager?

Certainly it is one of the best jobs out there. You get to engage with others and share helpful content all day long.

And that’s the other element of the job: It can take all day. Full-time social media managers take on a huge number of tasks, and the time involved can grow exponentially along with the scale of the strategy.

How much time do you spend with social media management? 

I’d love to hear what your days look like! Please do share in the comments.

Image sources: Socialcast, Markus Spiske, Hero X, Intersection Consulting

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Written by Kevan Lee

Content crafter at Buffer. You can find me online, tweeting about my writing process, or at home, second-guessing football coaches. Live simply, give generously, beat cancer.

  • Cami Bird

    You’re article points out that there is a huge variety of ways to manage social, it would be interesting to see what results you get from each or which sort of management applies to person versus B2C or B2B.

    There are some obvious difference between how Neil Patel is going to manage his social versus a manager for a brand.

    Thanks for the conglomeration of information! Good look at the variances.

    • http://blog.bufferapp.com Kevan

      Great point, Cami! I’ll keep an eye out for transparent stats from social media managers – those would indeed be quite interesting!

  • Demetrius Bagley

    This is FANTASTIC if also daunting!!!!!

    • http://blog.bufferapp.com Kevan

      Hi Demetrius! Glad you found it interesting – hope it doesn’t scare you away! 🙂

  • http://twitter.com/rehamberg Ruth

    I would add internal tasks to the list of 12: advocacy and training. I take time to chat with people in my organization so that I can curate and plan using content that’s upcoming or needs to be created, and I spend time to communicate what I’m doing so that everyone can understand the value that it brings. I like to advocate for what social can do for us and our community (we’re a nonprofit) and help people get the knowledge they need to use it. All of that, in turn, strengthens our social work as people are more familiar with what we’re trying to do.

    • http://blog.bufferapp.com Kevan

      Hi Ruth! That’s a great point. Thanks for adding it to the conversation. I imagine that I take this one for granted, working in a social media industry! Can definitely see how this would be valuable for many companies. 🙂

    • http://aberrantcrochet.wordpress.com Julia

      I agree. A good part of my job is education really. Which eats time.

      • mildredkcarpenter

        My Uncle Xavier got
        an awesome six month old
        Mercedes-Benz GLK-Class Diesel
        by working parttime at home…
        read this post here googlepays.com

    • http://www.internetlocallistings.com/ Internet Local Listings

      Oh my, I can relate to that. (Sorry for the late reply, found this article today!) In fact, I’m writing a blog post about it today. I’ve heard it too much lately–“Why would I care what someone had for breakfast?” Social media is so much more than that! Great point 🙂

      • http://twitter.com/rehamberg Ruth

        In my area, it’s “Why would I care what someone had for lunch?” At least we’re getting more than one meal out of it. 🙂

    • http://magentotutorial.net/ Quang Hiếu Phạm

      Thank you for this checklist. I have a pos for magento fanpage and get hard to create a schedule for it. But in this post, I see that I can improve my work

  • http://www.SM4Results.com/ Joe Estes

    Great post Kevan Lee and a really good read. Thanks for sharing ! It was really nice to see the different approaches. I really liked the Buffer approach ! Especially when there are additional resource involved. All of this is very helpful as a good reference. Especially when I articulate to clients that at a certain point they need more than just a part time, or single resource, to handle the overall Social Media Strategy based on the components and complexity. Thanks again Kevan.

    • http://blog.bufferapp.com Kevan

      You got it, Joe! Cheers!

  • Jason J. Lewis

    This is SO valuable. Thank you for posting!!!

    • http://blog.bufferapp.com Kevan

      Thanks, Jason!

  • Erika Redman

    What an excellent article. Clear, concise, informative, readable. Great job!!!

    • http://blog.bufferapp.com Kevan

      Hi Erika! Really glad this one was helpful for you! 🙂

  • http://thenameiscasie.com/blog Casie [kay-cee; KC]

    LOVE this post, Kevan! It really showcases exactly what goes into being a Social Media Manager and that it’s A LOT more than just “playing on Facebook” all day! 😉 This post not only gave a lot of insight, but also offered ideas on what Social Media Managers could also work on in the future. Thank you for sharing!

    • http://blog.bufferapp.com Kevan

      Hi Casie! Thanks for the comment! Yes, there’s quite a bit more than “playing on Facebook” all day. In my experience, there’s rarely time to even do that!

    • http://magentotutorial.net/ Quang Hiếu Phạm

      This post is completely solve my problem. I sell amagento tutorial for beginners course but I spend too much time on my facebook fanpage to reply my fan. After reading this post I think I will have a new strategy to save my time

  • msmiciklas

    I really enjoyed this comprehensive post Kevan. I love the variety of takes on the social media management process. Also, a big thanks for including my infographic in your post!

    • http://blog.bufferapp.com Kevan

      Really wonderful infographic! Happy to share. 🙂 Thanks for the comment!

  • Helene Van Doninck

    Wonderful post, will come back to this regularly 🙂

    • http://blog.bufferapp.com Kevan

      Thanks, Helene!

    • Rachel Smith

      so will I

  • natalixia

    This post is a bit too long, but it’s a great reading. Thanks for sharing!

    • http://blog.bufferapp.com Kevan

      Glad you found it to be good reading! Hope there were one or two nuggets in there for you! 🙂

  • https://www.linkedin.com/in/tamyrinaldi Tamy Rinaldi

    After reading this, I wonder if my nephew still want to be a SM Manager 😀

    • http://blog.bufferapp.com Kevan

      Hi Tamy! Great one! Ha, there’s a lot more to it than some people think. 🙂

  • Katya

    This is great stuff! I started building a platform for my fiction writing, and this will help me gain traction much faster. Loved the infographic checklists for each social media site!

    • http://blog.bufferapp.com Kevan

      Hi Katya! Indeed, those are some super helpful infographics. Made me want to create a checklist for what we do here at Buffer!

  • http://www.brittanyberger.com/ Brittany Berger

    So I’m pretty sure I know what you guys use to schedule tweets… 🙂 But what do you use as a dashboard or to find and track people to engage with, reply, etc? I’d love to hear more about how you combine Buffer with other social tools!

    • http://blog.bufferapp.com Kevan

      Ha, yep we’re quite sold on Buffer for our scheduling. 🙂 I do use our Buffer for Business analytics quite often to track different things and export into spreadsheets. SumAll has been a useful analytics tool also. In terms of finding and tracking people to engage, I’ve quite enjoyed SocialRank! There’re so many good tools out there. I’ll see if I can think of any more. 🙂

    • Kim Fox

      I use Buffer, but only the free platform which has limitations. Additionally, I use Social Oomph (free). You can also schedule using Tweetdeck and Hootsuite. As for engagement, you could begin by searching hashtags and locating Twitter chats to see what conversations are already taking place. I recall a list of Twitter chats. Try this one: http://www.gnosisarts.com/index.php?title=Tweetchat_Wiki/By_Day#.VE5NBdSUed4

  • http://moveyourmountain.org Kathy

    Thanks for the amazing enlightenment! No wonder my eyes hurt at the end of the day!

    • http://blog.bufferapp.com Kevan

      Ha, thanks Kathy! Don’t work too hard! 🙂

  • Nicky Matthews

    This is an awesome overview that will take a while to digest well done, I’m going to share as it’s great for giving ideas on best practice

    • http://blog.bufferapp.com Kevan

      Really awesome! So happy to hear this one was helpful for you, Nicky! 🙂

  • Michael Ozeryansky

    Just read it in one breath , very informative! Thanks.

    • http://blog.bufferapp.com Kevan

      Thanks, Michael! Kudos to you for getting through it so fast! Glad to hear it was useful!

      • Michael Ozeryansky

        Well written stuff makes you read it fast 🙂 It was really great to see you mention curation as an integral part of the schedule. Would love you to check what we do at Filtr8.com – may make discovery and curation more efficient for you guys 😉

        • http://blog.bufferapp.com Kevan

          Awesome! Happy to give it a look. 🙂

          • Michael Ozeryansky

            Great, let me know how it goes! Ideas, suggestions, anything 🙂

  • gideon

    Need to send this to my friends and colleagues who think that all I do is fuck around at work. Thanks!

  • Diana

    Great post showcasing the work and different styles; will keep for reference. What is the best social media analytics tool that is free or very low cost? I have limited budget but would like to show progress and make a case for some investment in our social program.

    • Diana

      We use linkedin, facebook, google+, and twitter.

    • http://blog.bufferapp.com Kevan

      Great question, Diana! Buffer has a free version that comes included with stats on each of your posts. Maybe this is something that could be helpful for you?

  • Dragga

    Wow!! Great read!! I learned so much. I am as curious as to wondering, how does a person transition from their retail job to becoming a social media manager when looking for employment? How should one present themselves? I would really want to switch to this industry as I feel led to be come an expert social media manager.

    • http://blog.bufferapp.com Kevan

      Hi there! Thanks so much for the comment. Sounds like a really wonderful change! My gut is that it would be key to build a sort of expertise or following on social media, possibly even with an authority on social media marketing. I’m thinking this might be a springboard to bigger opportunities?

  • http://www.rchilli.com/ Vinay Johar

    Kevan, you’ve got a really good content muscle, must say. I simply can’t ignore your posts, not only you but Buffer Team. Full of ideas, insights, actionable items. Thanks for making our jobs easier. Keep Rocking!

    • http://blog.bufferapp.com Kevan

      Thanks, Vinay! Really awesome of you to leave this comment. Rock on!

  • Leanne

    This has been very helpful 🙂 I will be adding these skill to my work life!

    • http://blog.bufferapp.com Kevan

      Sounds great! Happy to hear this! 🙂

  • Janet Rossi

    There is a bunch of activities missing here for instance liking and chatting on other Facebook pages. Adding great pins to Pinterest with appropriate hashtags for your brand – mixing up posts with video content and community posts – not all selling your things. If you create great content you can share it everywhere so take more time to write great, fun pieces that are easily shared. And the more you get OTHER PAGES or PEOPLE to talk about you – the better….maybe take time to do at least one promotion or giveaway a season to build up your engagement in a huge way. It’s not all about pushing your agenda, pages like that are so boring……I feel like they are constantly telling me what to do instead of making me WANT to do something…there is a difference. I would add to keep the social media feeds playful.

    • http://blog.bufferapp.com Kevan

      Thanks for all these great tips, Janet! 🙂

  • http://www.SocialAna.com/ Ana Lucia Novak

    1. This is an excellent article, displaying step by step process for day to day Social Media management. If you are not in the trenches, it is hard to grasp the work, knowledge, and time commitment which social media managers and coordinators are providing to a company (or a solopreneur), thus validating the pay an experienced and skilled social media marketer may ask before commencing work.

    It helps hiring managers understand all that takes place, the importance of being technical savvy, understanding the nuances of each channel, what tools to use, interpreting SEO analysis, and understanding big picture marketing goals, and the necessary behind the scenes implementation plan. There is so much to managing social media (whether for yourself or for another person/company/department; the use of tools manage and save a ton of time.

    2. I use various sources for curating content, which include scheduling tools:
    Swayy.co, Everpost.co, Contentgems.com;
    Alltop for researching new content not already sourced from the other sites.

    These tools allow you to connect your Twitter, Facebook Linkedin (Everpost.co) and with Swayy (Twitter or Facebook) that way you have interesting, informative and relevant content to post across channels throughout the day, week or month, offering a ton of value to your communities.

    All three tools offer an affordable subscription model, but the free level does a good job with curating content and being able to share it instantly or use the scheduling feature.

    I believe some automation of content is okay, freeing you up to spend more time online engaging, participating on Tweetchats , G+ communities, and Linkedin Groups,etc.

    i break down Social Media Management into these categories:
    1. Day to Day Engagement, Management, Content Curation, Scheduling Calls To Action Posts, Promoting events, ebooks, etc.

    2. Weekly maintenance: following people back, moving them to lists/circles; curating content or rely on Everpost.co, Swayy.co, etc and use the scheduling feature.

    3. Monthly Analytics and Tweak SM strategy
    – use Sumall for social media analytics updates (Twitter, Facebook Page, G+ Page, Google Analytics can be synced up with this tool)
    – Quill Engage offers insight into your website visitors and offers up suggestions
    – Fruji for Twitter is a great tool to learn about your followers
    – Tweriod for Twitter (best times to tweet and best times to show up and engage with your followers)
    – ManageFlitter for overall Twitter maintenance
    – Edgerankchecker for Facebook analytics and suggestions
    – Google Analytics

    it takes a commitment to form new habits, and over time, working as a social media manager becomes second nature and the work load becomes very manageable with some stressful days, depending on what is coming down the marketing/sales pipe.

    • http://blog.bufferapp.com Kevan

      Wow, amazing comment Ana! 🙂 Thanks so much for taking the time to write and share all these thoughts. Super helpful and informative!

      • http://www.SocialAna.com/ Ana Lucia Novak

        Thank you Kevan! I feel honored! 😉

    • http://www.wordsfyi.com/ Marge Brown

      Amazing content indeed, Ana. Your point about clients not understanding the depth and breadth of work involved in social media management is a top issue for me right now since a couple of my clients are questioning the ROI. Your comments along with Kevan’s original post will go a long way to helping them “get the picture.”

      • http://www.SocialAna.com/ Ana Lucia Novak

        Im glad that this has helped you. I have found that education early in the relationship is crucial as well as:

        First thing first is Strategy, the why behind using social channels and the who and the how. Measuring is different dependig on goals and some goals are concurrent, i.e. Blog, email list, conversions that generated a call or consultation, social media metrics such as liking, sharing, etc. Thats just a “small part” but clients also need to understand that social is an extension of their voice and so its mainly a tool to engage, communicate, connect etc. This is why early on establishing goals over the overall business, and how website, social, blogging all come together and how it should be cohesive , scalable , and measurable and that ROI takes TIME

  • http://www.petrpinkas.blogspot.com/ Petr Pinkas

    Kevan, you have missed one big thing. #Bufferchat! It deserves an extra spot 🙂

  • Owen Iverson

    sounds like most professional jobs, except that you can work from starbucks.

  • http://blog.ramboruiz.com/ Rambo Ruiz

    Now I know what you guys do and I think I like it. Looks like most of the SMM’s work can be done at home. If someone wants to work as a Social Media Manager, when can he/she find this kind of job? Thanks Kevan

  • http://www.commun.it SharelOmer

    Great post Kevan, It’s really exciting to see what other community managers are doing. It would be great if you could add a list of recommended tools to use this daily schedule tasks. There are many tools who have a built-in task methodology so they help you make sure you do your job right, and don’t miss important daily tasks.
    Thanks!
    Sharel

  • http://www.contentextremist.com Hunain Naseer

    Good stuff Kevan.

  • ceceliajernegan

    I loved your article. I just found Buffer yesterday. You guys rock. I offer best practice tips working in a virtual office environment. http://www.inc.com/guides/set-up-a-home-office.html. Let me know if I can help more.

  • Tia-Lea

    Thank you for these lists. This is one article that I’m definitely sharing with my boss to demonstrate my day when wearing my SM manager hat. As communication coordinator for a small business my role is diverse and complex. No complaints though…..or dull moments!
    Cheers
    Tia-Lea

  • Mr. Dino S. Hall

    I am looking for a Social Media Manager for my small business.

  • Mani Rajpoot

    It’s really excellent article post. Where full of things and tips about social media stratagem step by step guide of Media Operations Workflow .

  • John Mayne

    The social media manager scope is one that many overlook or just don’t fully understand, I think that this post really helps put into place the breadth of the job role. I would have liked to see more reference to larger integration within the marketing mix though – social is definitely a channel that works cross discipline, especially PR.

  • Jaclyn Hill

    My question is how does a person get a job doing that? Do you email these companies and ask them if they need a SMM and what are the qualifications?

  • Souqgrandeur

    Lovely post..

    i certainly will use all the great tips listed both above and here in the comments. Thanks guys

  • Controlled Release

    Definitely similar to my work schedule!

  • A.B.

    Definitely similar to my work schedule! I’m part time, 3 days per week and spend all my workday (except for lunch) working. So many people don’t understand how much work is involved in doing social media right, or how important it is for your business. Education is indeed key!

    Also, I notice a lot of blogs suggest posting 1-3 posts per day. For instance, a suggestion in this post says 2 posts per day on Facebook and 3 posts per day on Twitter. That’s about 10 FB posts and 15 tweets per week. Not very much, when you think about how constant and instant Twitter is and how FB works. Social media is all about being relevant and conversational, and it’s hard to do that in 3 tweets a day.

    Any thoughts on how much a business should post? Is 3 tweets per day and 2 Facebook posts enough?

  • http://www.firehorsemedia.co.za Mercedes Westbrook

    Great article, but is doesn’t include the public relations aspect of marketing (disseminating information out to press) and time spent face to face with people for example at events, exhibitions etc, where one also gathers information. Often this can be the most time consuming. People still want to hear a voice behind the brand, shake a warm hand and look into the eyes of the other half of the communication equation.

    • https://www.linkedin.com/in/ameliaroberts NurseAmelia@RN_Solutions

      I am seeing more people offering Social Media Conference coverage as a service. As a Healthcare Professional as well as a Social Media Consultant, I am thinking of offering something similar.

  • http://blog.lampkemeyer.com Moritz Lampkemeyer

    People often think of social media managers as lazy internet guys. This post describes it really well that this is not true and why it is important to really focus in this field and not to see it as a side-project.

    I think there are roughly three different stages of social media management. In the first stage of your product or business you are probably able to do everything on your own. In the second stage you will have someone to do it for you. The last stage is when you get really big, you will need a team to keep up with everything.

    I think you found a good solution at buffer with one person for updates, one person for engagement and a team for support, response and happiness. It’s always a pleasure to communicate with the team because of the personal and fast responses. Keep up the great work!

  • Katasi Kajubi

    Great Article. I’ll be studying it and the links you have scattered in there for the next few weeks while I build the Social media marketing plan for my non-profit.

    Thanks Kevan!

  • http://www.mischievousmal.com Mallory

    Fabulous, amazing, useful post. Everything a great post should be, Kevan. I love how you’ve showed so many different approaches to social media productivity. I absolutely adore the Buffer blog because you all constantly enthrall me with your content !!

  • http://xmediadigitalsolutions.com.au/ David Walter

    Great article Kevan. Now to convince others that this is what we do all day and not just dilly daddle on Facebook for hours on end. Maybe we should schedule time to “Justify existence” lol.

  • http://www.repwarn.rocks Ruth Anitha

    As soon as you know on which social media sites your brand is still available as a user name, grab the opportunity to register it there. With so many people checking in on social media so often and other listing it as their preferred method of communication, you may want to expand how you use it. The platform is able to decipher between different media sources, such as traditional media and social media. Being mentioned in social media can be threat if not dealt with correctly, but can also generate great benefits if used the right way. Our do not have time for complicated social media monitoring tools.

  • Fabrizio Bianchi

    Great material as usual. A little feedback: I clicked on the link on LinkedIn but your utm_source reads facebook.

  • Edison León

    How I start my life like youtuber and on social media?
    I’m creator and I can imagine change my world

  • David

    This social media manager needs to get a life

  • David

    The person who lives his day to day life like this is destined for overwork, depression, stress and complete lack of social life. Sad. sad. sad.

  • Beverly Lizotte

    Yes! You really got a lot of work to do but it’s fun as long as you love your work! 😉

  • http://hackyourlife.pl Ola Rybacka

    It’s been a long time since this article was published, but nothing has really changed 🙂 working as a social media manager is a hard thing without a proper time management strategy. Mine is supported by Time Camp, a time tracking software and thanks to its reports I can eliminate the time-consuming tasks easily.