The Ultimate Guide to Facebook Carousel Ads

Facebook carousel ads are extremely engaging and fun way to promote your business.

According to data collected by Kinetic Social, these ads can also drive up to 10 times more traffic to advertisers’ websites than static sponsored posts on Facebook. And LOVOO found that they got a 72%higher click-through rate versus single image mobile app ads. 

It feels clear these ads can be extremely effective, but how can you maximize their potential? In this post, we’ll walk through not just how to create a carousel ad but also how you can get the most out of your ads.

Let’s get started.

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3 Soon-to-be-Everywhere Social Media Trends You Can Profit on in 2016

What is the next big wave of social media?

Maybe it’s Peach—or another hot new social network. Maybe it’s a strategy like posting times or text faces. (ノ◕ヮ◕)ノ*:・゚✧

It’s really hard to say!

(And yet here I am saying it.) :)

To ride the wave of the next big thing in social media, it often takes a lot of trial-and-error, a good deal of trendspotting, and some courage to try new things. I’ve spent some time reading up on what’s to come for social media and I’d love to get your thoughts on three new trends that might be monumental.

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How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Hours of Work)

“Could you pop into a quick morning standup, Ash?”

“I’ll be there in a minute,” I’d reply. “I’m just finishing up a Facebook post.”

As a community manager, most of my mornings would start along these lines.

One of the toughest, and most time-consuming, tasks in community and social media management is finding a stream of high-quality, engaging content to share with your audience every day.

A social media calendar is an excellent way to keep on top of this. But staring at a blank calendar can feel daunting: How do you find great content to share? How can you keep your feeds engaging? 

In this post, we’ll help you to identify some great ways to curate content and create an engaging social media calendar for your business.

Let’s go!

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6 Types of Simple Yet Powerful Social Media Images (And When It’s Best To Use Them)

If you’ve been on social media for any length of time, you may be well aware that images can help boost your online engagement.

But while it’s true that a picture can add some pizazz to your posts, it’s not always easy to determine the best type of image to publish. They can also take a long time to create, especially when you’re not sure what you’re trying to communicate.

Thankfully, deciding which format best suits your posts can be a straightforward process. In this post, I’ll outline a few simple image variations and show you when it might be best to use them.

Ready to dig in? Let’s go!

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The Deeper Meaning of Emojis: What You Need to Know on How Social Media is Changing Communication

The Oxford English Dictionary’s word of the year for 2015 was in fact not a word. It was the ‘Face with Tears of Joy’ emoji. This one > 😂

You’ll no doubt recognise it – here’s how it looks across different platforms:

joy-emoji

This feels like a significant acknowledgement that the way a large number of us communicate is shifting.

It’s no longer just teenagers or younger people who are using emoji’s, hashtags and neologisms – they’ve reached the mainstream.

In this post, we dig a bit deeper into how our language and communication has changed over recent years as we’ve adapted to interacting through social networks and apps, and we’ll also look at what this shift means for marketers.

Let’s go! 🚀

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20 Metaphors That Explain Social Media Perfectly

We talk about Social Media a lot!

Everyone wants to be part of it, everyone tries to keep up with it and understand it, and everyone tries to find the latest tips and tricks to be better at it.

But what is social media really like? How does it feel to be part of it? What if an alien came to earth and you had to explain social media and what it feels like to them, how would you do it?

We have gathered 20 metaphors that we feel explain social media perfectly (okay, technically they are similes, but metaphors sounds better so please indulge me here 😉). Because sometimes it really helps to take a step back and put things into perspective.

And if you ever do find yourself in that (very unlikely) circumstance of explaining social media to aliens, hopefully this list will help.

Shall we dive in?

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The Complete Beginners Guide to Peach: What It Is, How It Works and How to Build an Audience

Every so often a new app will suddenly appear on App Store and get everyone talking.

The latest app to do this is Peach – a new social networking app from Dom Hofmann, co-founder of video-based social network Vine.

Peach is “a fun, simple way to keep up with friends and be yourself,” and has exploded onto the scene – breaking into the top #10 Social Networking apps in the App Store already (there’s currently no Android version).

We decided to drive below the surface and investigate how Peach works, as well as share a super-early case study on how Product Hunt have been using the platform to engage with their audience.

Let’s get started! 🍑

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The Secrets To Combatting Content Overload: How To Craft Content People Love

The Internet is becoming increasingly cluttered.

In 2005, we were reportedly exposed to over 3,500 brand messages per day. Nowadays, that figure is closer to 10,000 (if not already higher).

5.3 trillion display ads are shown online each year, 400 million Tweets sent daily, and 4.75 billion pieces of content shared on Facebook every day.

This relentless stream of content makes it harder than ever for your message to cut through the noise and get attention.

And while there’s no secret formula to creating content that gets shared, often, the content that people share isn’t random. By understanding some of the science behind successful content, you can increase your chances of success.

Here’s our guide to breaking through the noise.

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10,000 Characters for Tweets: Our Thoughts and The Internet’s Best Reflections on Twitter’s Potential Change

For years, there have been rumours flying around that Twitter would one day remove their 140 character limit.

It appears that day could be close, as on Tuesday (January 5th, 2016), Twitter CEO Jack Dorsey gave the biggest hint yet that this may become a reality.

In his post Dorsey explains:

“We’ve spent a lot of time observing what people are doing on Twitter, and we see them taking screenshots of text and tweeting it.” (Dorsey’s post was shared in the form of a screenshot of some text).

“Instead, what if that text … was actually text? Text that could be searched. Text that could be highlighted. That’s more utility and power.

Twitter’s 140 character limit is a byproduct of its early limitations as an SMS-based service. To some users, it feels outdated. While to others, it’s the most integral part of what Twitter is.

This feels like a great opportunity to take a deeper dive into what makes Twitter special and share our thoughts on the potential 10,000 character update.

Let’s get started.

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54 Free High-Quality Social Media Icon Sets For Your Website

Are you looking for free, high-quality social media icons to bring your website, content or maybe even business cards to life?

Every individual and business has their own style and finding the perfect icon set to match can be tough – not to mention, very time-consuming.

In this post, we’ve collected 50+ social media icons sets to help save you some time and find the perfect set of icons – no matter what your style!

Let’s get right into it.

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