We’re incredibly grateful to have the chance to learn from others and experiment for ourselves with what works best on social media.

And we’re so very happy to share our best strategies with you!

To collect all these favorite tips in one place, we’ve compiled our top 25 social media strategies into a free ebook that you can download below. We’ve included strategies for Twitter, Facebook, Pinterest, and more—all of which you can implement today, in just a few minutes and just a few clicks.

Get your free copy of the Social Media Strategies ebook!

Read further for a full list of the strategies that are included as well as a sample page from the book.

Social Media Strategies Ebook

25 Actionable Social Media Strategies You Can Implement Today

The full ebook includes 25 social media strategies that we’ve pulled from some of the most popular Buffer blog posts. Each of the 25 is something that we’ve personally tried or currently have on our to-do list. In every case, these are strategies that we greatly recommend trying. Here’s the full list:

  1. Share the same content multiple times
  2. Include an animated GIF in “thank you” tweets
  3. Add to your Buffer in bulk
  4. Move your social sharing buttons around (or get rid of ’em)
  5. Use current events to boost your Facebook post visibility
  6. Use BuzzSumo to see who’s sharing your content
  7. Use a dummy account to save a reservoir of validated tweets and updates
  8. Tweet to landing pages with specific asks
  9. Include an image in your tweets
  10. Ask questions
  11. Organize accounts into Twitter lists
  12. Enlist a group of supporters to engage with your content
  13. Find and engage with influencers in your area
  14. Get your team sharing with you and for you
  15. Reserve your name on all social media platforms
  16. Schedule routine drive-bys of your social media accounts
  17. Respond to everyone
  18. Go to your archives to share evergreen content.
  19. Choose 1 to 3 areas of expertise
  20. Use as many of these 7 Twitter bio tips as possible in your bio
  21. Test your posting frequency. Here’re some ideas. 🙂
  22. Create a 4:1 ratio of types of tweets/updates.
  23. Hide your vertical Pinterest images in your articles by changing their height & width.
  24. Sort your stats to find your best updates
  25. How to show your boss or client the value of social media

A sample chapter from the book

This is the first chapter from the book: Tip #1 – Share the same content multiple times.

Share the same content multiple times on social media

Each strategy is short and to-the-point, with an explanation on how to get started and why we’ve found the strategy to work.

What to do with all these strategies

One thing we love to mention with recommendations like these is to treat them more as inspiration rather than prescription

Use these strategies as the basis for your own experiments on social media rather than adopting them straight away as your new normal.

We’ve tried to keep this in mind as we test out new strategies here at Buffer, and it’s an area that I feel I can definitely keep improving. An example that comes to mind: We often hear that there are a few ideal times to publish social media updates during the day. And every time I hear these studies I seem to adjust my Buffer schedule straightaway. Turns out, few of these best times have ended up to be true for us. Our best times seem to be at non-peak hours or at different intervals of the day, given our international audience.

The takeaway: Test out these strategies for your social media plan, and continue on with the ones that work.

The strategies mentioned in this ebook are the ones that have worked for us—for whatever reason—and we think it’d be cool if they’d inspire you all to try new things or think outside the box.

And we’d love to hear back on how your experiments go!

Grab your free copy of the ebook. And send in your feedback!

Get your free copy of the Social Media Strategies ebook!

Ebooks are a new experiment for us also. We’d love to learn:

Is this type of content helpful for you?

Would you like us to do more?

I’d be so grateful to hear any thoughts or feedback here in the comments on whether you’d like us to continue to pursue more ebooks down the line. I know I’ve got lots of room to improve on the ebook front also, so any thoughts on your experience with this version would be so greatly appreciated!

Looking for a better way to share on social media?

Schedule, publish & analyze your posts across the top social networks, all in one place.

Start a 14-Day Free Trial
Written by Kevan Lee

Director of marketing at Buffer, the social media publishing tool for brands, agencies, and marketers. We’ve got a new podcast! ?

  • Cathy Mayhue

    Very nice points and out this getting influencers on-board is most important and tough. I hope to find some answers in this ebook.

    Cathy, OzmentMedia.com

    • Thanks, Cathy! Yes, hoping you find some good answers here. 🙂

  • Thanks for the awesome resource Kevan.

    • You bet, Ryan! Thanks so much for reading and downloading. 🙂

  • Thank you so much for putting this together Kevan. Awesome collection of strategies to help folks out. Lots of great stuff to boost performance and also create great relationships.

    Interesting idea on #4 to try removing the social sharing buttons and see if it increases social shares. One study showed just 6% of social sharing takes place on buttons and another showed just 0.6% of desktop and 0.2% of mobile users ever use them. While these numbers may make it seem like they’re not worth using, testing is the only way to really find out. I’m sure some sites see far greater use of the sharing buttons than other. Who knows, they may be huge help for some.

    Looking forward to more ebooks from Buffer.

  • Another excellent resource from the Buffer team. Thanks folks!

    • Awesome, thanks Mark!

  • esthermcampbell

    Fast day gooogle online


  • TakeActionWAHM

    You guys are absolutely awesome. I love how much thought and research you put into ever piece of content. Thanks!

    • Thanks so much! It’s a real joy and pleasure to share!

  • carol kearney

    Hi Kevan I’m new to Buffer and I haven’t got a kindle, any suggestions?

    • Hi there Carol! Great one, yep I think with this ebook that you’d be able to view it on your computer also – no kindle required!

  • Lakeshia

    I noticed that, though I already subscribe to your emails I needed to subscribe again to get the book. Why not send the e-book to your subscribers via a link since we’ve already subscribed for your updates?

    If the content on the blog is simply being reshared via email we could all save ourselves a notification and just follow via your RSS feed.

    • It’s to ensure that you are engaged. In list building you often allow people to sign up for lists multiple times to ensure you have really engaged people on your list.

      • Benjamin Cerbai

        I wonder that like Lakeshia, but your answer made me understand, thank you @redhat:disqus 🙂

    • Hi Lakeshia! Great point! Sorry for the odd experience here of signing up twice! Feels like a great one that I can improve on the next time out. Did the book end up getting its way to you?

  • Garrett Newberger

    I really enjoyed this post and the eBook. A lot of really great tips. It is very clear the amount of thought that goes into these posts. Thanks for sharing!

    • Thanks, Garrett! Really happy to be able to share this with you!

  • Daniel V. V. H.


  • I followed the instructions, including entering my email address and adding you to my address book, although I had already done that when I first subscribed to the blog. Then it routed me to the website instead of letting me download the ebook. What gives?

    • Mark Azevedo

      Hi Carol,

      After following the sign-up path, I ultimately received an email with a download link. I use Gmail with a tabbed interface. In case you do too, the download email landed under the “Promotions” tab for me.

      • Hi Carol and Mark! Sorry for the troubles I’ve caused here. Yep, sometimes Gmail might filter emails into different spots. I’ve also probably caused a bit of confusion here as the ebook is a separate email signup from the Buffer blog updates. Let me know if I can help square away anything here! Keen to get the book in your hands!

  • Suraj Shrestha

    Its a very long process, even if you want your customer to be engaged with you. I wanted to download the free copy. First it told me to send in my email id. After that, you sent me a mail saying it is to confirm and once i click confirm, it again sends me to a different link saying “you can download the copy via this link”.
    Sorry guys, even if i like to read your tips and updates, I would not go on giving my email id again and again as i am already a subscriber and wait for your mail to confirm about the download.
    Rather, make it simple by sending a download link or the free copy in the mail.
    Just a thought guys.. Its time consuming… really time consuming..

  • Awesome, I’m looking forward to read it and to get rid of my shyness making full use of #10 🙂

  • Lisa Jordie

    Hey Kevan- I’m a little lot on this post comment but I needed to thank you, Courtney and your team for continuing to create invaluable content for bloggers like me. An entire ebook, just for us? Do you know how special that makes us feel? Real special. So, thanks again for all of this incredible content. It really truly helps, a lot.

    I’d really love to get your thoughts, along with others in the Buffer Community, on copyright in regards to #2. When Buffer started sending me high-five GIFs for posts going viral, I was delighted and I’d love to implement that to my subscribers as well. But for example, that GIF featured one of your employees. How about when we GIF up Amy and Seth high-fiving on Weekend Update? Is there anything we should be looking out for with using NBC’s image?