What does it take to make analytics actionable, easy to understand and absolutely accurate? When we were brainstorming the latest analytics feature here at Buffer, this was the key question we asked ourselves.

Our key goal with Buffer is not to build every feature in the world that has anything to do with sharing, but really to only focus on the few core aspects where we can execute well on.

We thought, an amazing analytics feature must be part of this. When we share on Twitter, Facebook, LinkedIn and other social networks, we found that there is the following loop going on: It starts with finding the best content on the web that you want to post for your friends, fans and followers. That’s why we built the browser extensions and lots of app integrations. Right there, when you find it, there needs to be a convenient way for you to share that particular piece of content. That’s why we have the Buffer queue.

Now the missing link is of course to understand, whether your finding of content and sharing it actually has any impact. We thought, that clearly the answer is to have an amazing insight into analytics on what is going on. Being able to easily glance through and seeing how well your Tweets, Facebook updates and LinkedIn posts have performed is key we found.

With today’s update, we have given all of our analytics features an extensive facelift, better performance, better tracking and more. Here is how this now works:

Twitter analytics: See all clicks, retweets, mentions, reach and favorites

The first big change that we have made is that our Twitter analytics have received a very powerful upgrade. Now, instead of just clicks and retweets, all clicks, retweets, mentions, reach and favorites that you will receive, will be tracked for you for free. You can learn more about Twitter Analytics here.

At the same time, we have also made it so that they now update in real time, when there used to be a delay. So whenever you hit the “Analytics” tab on the top right, you will receive a fully up to date view of your analytics for your Tweets.

So, whenever you glance through your Twitter analytics you will get a great idea of how much interaction each of your updates has received:

Whenever you click into any of your updates you will get an immediate overview who the people are that interact with you the most. The best part here is that you can thank them, follow them or continue the conversation right there:



Personally the way I like to approach the Buffer analytics is like this. I hop in there every few days and briefly glance through the list, without taking too much notice of each update. Whenever there is one that has particularly many avatars, I take a moment. I try to understand why that particular update has done so much better than the others, study the title, the length of the update and try to internalize that this has worked well:

“Why did this update do better than others?”



Facebook analytics: Track your likes, comments, clicks, reach and shares

As our most recent feature addition, we have added to Buffer in this new release are Facebook analytics. This means that every update you post will always be remembered in your Buffer history together with the exact number of likes, shares, comments, clicks and reach.

The most powerful aspect with this I’ve found is that although Facebook updates have a longer shelf-life, it is very hard to get an overview of what has performed better and what has performed worse.

Taking a quick look through the updates will give you a great idea of how well each of your postings has performed:


In same way, as you can click on “expand” on your Twitter analytics, you can do so with your Facebook postings. What I think is most useful here is that you will see exactly in which order the likes, comments or shares have happened:

LinkedIn analytics: Get comments, likes, clicks, potential and reshares

Whenever we are building a new feature, we sometimes look for a decent example of other apps that have built something similar. Interestingly, there exists nearly no other app, that gives you analytics around your LinkedIn postings.

Even more so, we thought it is valuable to dig in, whenever you post to LinkedIn, and find out how well your updates are performing. You will get all metrics displayed in near-real time whenever you hit the analytics tab also for your free account now.

Very similar to Facebook’s analytics we now display the whole data right there inside your Buffer analytics tab for you:

And of course, expanding works still. With one click on the person’s avatar that has interacted with you, you can head to their LinkedIn profile page and check out what they are up to.

Seeing a concise analytics view of all the different social media platforms you are posting to, is something that is very important we thought. Even if not for every day for some, if you want to look back in a few weeks and find out how your updates have increased or decreased engagement, we want to make it super easy. All your data will always be available for you in the analytics tab and up to date whenever you click it.

What do you think of the analytics feature? Do you think there are some aspects that you would like to see in the future? We’d love to hear your thoughts in the comments or as usual, just drop us an email to [email protected]

Update: One quick note to make your analytics even more accurate. If you want to have click data be 100% personalized for each link, make sure to connect your own bit.ly account under “settings“. The best part about this is that you can always also login to your bit.ly account and get more information from there.


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Written by Leo Widrich

Co-founder at Buffer.

  • Hey Leo,

    This is a HUGE update. Cannot wait to get in there and view my stats!


    • LeoWid

      Hi Drew, that’s awesome, so great to hear it, let me know if you ever have any thoughts for us! 🙂

  • Great update, guys!

    It might be cool in the future to have a feature where people can check their URLs to see how many times they’ve been clicked on once Buffered. Like BackTweets, but for Buffer. I don’t know a thing about coding, so that might not be possible, but it’d be cool if it was.

    • LeoWid

      Hi Mandy, awesome to see you here.

      Love that suggestion! I think going deeper into the when and who once it was Buffered could be huge, I always loved BackTweets. Will definitely brainstorm on that! 🙂

  • If you’re not using Buffer, shame on you.

    • LeoWid

      you are the man Stephen, thanks so much! 🙂

  • I like it. Love buffer and the new analytics. Now if I could just get the Facebook posts via API to get as much focus as the ones I post manually.

    • LeoWid

      Hi Bryan, awesome, so glad you like it!

      And yes, that’s definitely high up on our list to improve, hope to get the whole magic playing together real soon for you! 🙂

  • I have noticed that I get more mentions on Twitter than Buffer reports. Not many more, but some.

    • LeoWid

      Hi Liana, thanks a lot for the heads on this, that’s a great point and definitely not good, is there any chance you could drop me a quick note to [email protected] about this? Keen to sort it out! 🙂

  • Buffer makes life easier!

    • LeoWid

      awesome Daryl! 🙂

  • Is there any tool to export the analytics? I really like Buffer, but I would like to send my clients the analytics (reports).

  • I love Buffer, but it sure would be nice to turn off link shortening for all links posted, including ones added via the API

    • LeoWid

      Hi Levi, great to hear from you and that’s a good point, we have got this feature coming in the new dashboard that will be out really soon, I hope that’ll make your life easier! 🙂

  • Great addition to an awesome product. Happy to continue paying my subscription 🙂

    • LeoWid

      So amazing to hear it Andy! 🙂

    • Zorka Kovacevich

      Yes, very happy to continue paying the incredibly reasonable subscription that keeps on giving!! Thanks Buffer for making my job a joy every day!

  • Awesome update! Buffer is such an important tool for all businesses that use social media.

    • LeoWid

      awesome, that’s so great to hear, really glad Buffer is useful, do give us a shout any time we can help out! 🙂

  • Great stuff…the best…it works 🙂

    • LeoWid

      Joerg, that’s awesome to hear, really glad to have you on board! 🙂

  • Great job Buffer team! 🙂

    • LeoWid

      thanks so much! 🙂

  • Adam W. Warner

    Hey gang, that’s one purty picture of you all:) Great work on the Analytics…incredibly useful!

    Question: I’m just checking them out now and I’m a tad confused. Clicking “Expand” and the status update shows selected as indicated by the green bar on the left, but nothing expands to show me the users who shared my updates. Possible bug or am I not understanding completely how to see the expanded view?

    Thanks for your replies…


  • #Awesome! Thanks for the new features!

  • Heather R. Huhman

    Is there a way to export custom reports? And does Buffer post to LinkedIn company pages, or just profiles?

    • leilanigl


      Buffer folks, y’all are awesome, anyway.

  • As much as I LOVE the new features, I really like the interface. The usability is so good it’s addictive.
    I come from timely.is and will never go back.

  • LeoWid

    Great point @ac11acd8acab0fa84b6fd2aef6844d1a:disqus @fe0eb8f5f51bf5c6d9cea912e6f40f35:disqus and @d585ed993191edf93574410964471a95:disqus , we definitely wan to also work on a better overview of analytics and reporting is an idea we’ve been playing with too. I’ll be sure to keep you posted and let you know first thing once we bring new things out here! 🙂

    • peopleunit

      Big data – some aggregate reports on popular content would be interesting too.

  • I’m loving the new analytics for Twitter! Awesome, guys!

  • Darcy Schuller

    Love love love it! And echo the export functionality… that would be awesome!

  • Thanks @LeoWid:disqus and team for all the hard work on this awesome update. It’s interesting to see how the same message might resonate differently across various social networks (FB, Twitter, LinkedIn.)

    I’ll be able to easily see which message is working with each network and be able to more effectively plan my social media strategy accordingly.

    Thanks guys


  • Wouldn’t it be great if you could see who clicked on your links on Twitter? We can see replies, retweets, favourites….but I want to know the clickers. Just a thought.

  • This is dead-useful for anyone and especially those of us who use buffer for our clients! Thank you so much for adding this feature. You guys rock!

  • Buffet System is better Than anything I have seen

  • Can’t wait to try it. Well done mega brains!

  • These are amazing analytics – great job, Buffer! Does this mean Buffer is morphing into becoming more of a SCRM?

  • Freaking awesome doing review now!

  • Great work guys… as you work towards report, any chance you could integrate functionality to sort tweets / updates etc by one of the variables. so we can see which tweets were most RT’d. which update’s link got clicked the most times etc. etc…?

  • andyboyan

    Best product to come out since twitter. love this. thank you.

  • I am loving the added benefits of Bufferapp. I appreciate all the work you all have done. I wish you continued success in all you do in your life and business. ~Terri Pattio – MLM Coach/Mentor with a servant’s heart

  • moonsix

    That’s what I’ve been waiting for! When will the updates be available on smart phones and tablets?

  • Zorka Kovacevich

    What a wonderful update. Many thanks. I would love to see a new subscription tier created for existing paying subscribers. Maybe something flexible where we can link more SM accounts a la carte on a monthly basis?.

  • Kewl! 🙂

  • В mail.ru все кто и когда ко мне заходил автоматически регистрируются даже если они мне не оставили сообщение.

  • sergiorebelo

    I like it but I don’t see the clicks metric for my FB analytics. Why’s that? Also, It seems I have a small bug on the pending for my LinkedIn account as it reports -1 posts pending.

  • This is a great improvement. Thank you all for your great effort. I stopped using buffer for a while but this is definitely why I’m back to using it.

  • This is one of the first analytic applications I have seen that noted Linked in alongside Twitter and Facebook – nice breakdown. Will compare the Facebook dash against Facebook Insights to see if there’s a great difference in the reporting. Thanks for highlighting this analytics tool..

  • Kate

    This looks like a great improvement but is it possible to get these stats in any kind of report / graph format? (dare i say it but like you can on Hootsuite…) Thanks.

  • I really love this update! It’s the core analytics you need to plan ahead or decide on content strategy.

  • Calum Henderson

    Super stuff guys!

  • Does anyone else have a problem with the Analytics? I have been using Buffer for a couple of weeks, and sometimes if there is a retweet or a mention, I click on Expand, but there is no avatar shown. Any ideas?

    • LeoWid

      Hi Chris, fantastic to see you here and thanks for the heads up on this.

      I just had a look and it seems that the Tweets which got retweets show up 1 avatar once getting “expanded” from my end. Really keen to figure this out, is there any chance you might be able to send me a screenshot about this to [email protected]? Really keen to get this fixed!

      • Hi Leo – I think IO might have figured it – when I get a RT, I see the acatar, but when there is a click on an embedded url, there is no avatar. Is that expected? Chris

        • LeoWid

          Hi Chris, awesome, yes you got it exactly right, unfortunately we can’t show avatars for clicks, only retweets, mentions and favorites and of course likes, comments and shares for Facebook posts!

          Hope that helps, let me know how you get on and you can of course also always hit me up [email protected] too! 🙂

          • Thanks Leo – all is clear now :o)

          • LeoWid


            We’re here any time! 🙂

  • buffer rocks. it would be great to see graphical representations of data, a la Google Analytics or … Crowdbooster.

  • Hello buffer-ers,

    Does buffer have the capability to aggregate analytics within a given date period? So, if I want to know how many clicks / retweets I got on my account in, say, the month of December, can it do that (without me having to add it up myself, of course)?

    I ask because I love buffer but switched to Hootsuite ages ago as I needed this functionality. To be honest, Hoostsuite feels pretty clunky, so would love to come back to buffer, but i need this kind of aggregation.

    Thank you very much, Kim

  • I’d also like to know if reporting is on the cards. It would be great to be able to export a pdf / csv that showed these metrics in a table.

  • tipsglobe

    well that’s really a very nice post 🙂 http://www.tipsglobe.com

  • oete

    Is there a more simple, low cost or free version, for home users, not businesses?

    • Belle

      Yep—we do have a free version which includes analytics for your accounts. When you first sign up for Buffer you’ll start with the free account.

  • Andrea Chiu

    I really had a great time stopping by your site, it gives me a lot of information. You can also visit my site, thank you!



  • FirefoxGuru

    2 years later…and Analytics is no longer free, sigh (Unless you add a ‘+’ to the end of your buff.ly, bit.ly, bitly.com or j.mp link 🙂

    • Hey there! I’d love to help out here. Are you not seeing the click, share, comment and favorite metrics on your free account? If not, we’d be happy to take a look for you. You can always reach us at [email protected].