Social media offers a huge opportunity for you to reach and connect with people in creative ways.

Via great content. Hilarious cat GIFs. Amazing brand stories.

Social media helps strengthen relationships, and stronger relationships increase the likelihood of someone recommending you to their friends or even making a purchase.

That’s why maximizing time is such an important factor. The more you can streamline your social media processes, the more time you’ll have for other marketing and brand-building activities. That’s something I think we can all get behind!

I’m fortunate that I get to spend my days building these social media connections at Buffer, and I have an amazing tool to help. In this post, I’d love to show you exactly how you can use Buffer to its fullest potential with eight powerful and easy-to-use features.  If you’re familiar with the basics, I’m hoping that a few of the expert tips below will help take your social media to the next level.

Let’s dive in!

If you’d like to see a hands-on walkthrough of Buffer’s most powerful features, we’d love to have you join us on Tuesdays and Thursdays for a free demo webinar of Buffer for Business. Our teammate Hannah will demo the product and answer any questions.

1. Create a Custom Schedule for Each Platform, Each Profile — Even Each Day!

Experimenting with custom schedules can help you increase your reach and drive more clicks on your content.

create-multiple-schedules-for-social-media-content-buffer

Social media marketers know that engagement can vary greatly from day to day, even hour to hour. With Buffer, you can make the most of your most-engaged times by creating unique, custom social media schedules for every social media profile you own.

As an Individual plan user, you’re able create one custom schedule per platform which will help you optimize timing as a whole. As an Awesome plan user – $10/month (and all plans above) you can create as many schedules as you’d like for each profile: a schedule for weekdays, one for weekends; one for Mondays, one for Tuesdays; one for go-to times, one for experiments.

This will ensure that each of your posts will be sent out at the perfect time, every day.

To do so,

  1. Visit the “Schedule” tab on any of your profiles
  2. Edit the current schedule by clicking days to add or remove and customizing times
  3. To add a new schedule, click the “New Posting Schedule” text in the gray bar next to your current schedule

create-new-schedule

One way to begin experimenting with different schedules is through the Optimal Scheduling tool, which comes built-in to every Buffer profile. It works with every profile you’ve connected to Buffer: Twitter, Facebook, Instagram, LinkedIn, Pinterest, and Google+. Like having a magic personal assistant!

You can access the Optimal Scheduling tool from here or by clicking on the link at the bottom of your Buffer schedule page.

From the main page, you can select any of the social media profiles that you’ve connected to Buffer then choose the number of times you’d like to post each day.

optimal-scheduling

The tool will provide you with a list of optimal times to share your content, based on the past 5,000 interactions (e.g. likes, favorites, clicks, etc.) you’ve had on that profile as well as the interactions of similar profiles in the same timezone. There’s also an “experimental” element, that picks some time slots outside your top engaged times.

If you like what you see, you can click to replace your existing schedule. Here’s an example of an optimal scheduling chart:

optimal-timing-suggested

This is one of my favorite ways to use Buffer to make sure that when I post to social media our content has the best chance to be seen. For example, I happen to know (from lots of experimentation) that our audience is most active on Twitter between 10:oo p.m. – 6:30 a.m. and on the weekends in the morning.

We also host our weekly #bufferchat on Tuesday/Wednesday and so our schedule on Twitter should reflect that uptick in tweets as well. Here is what our Buffer schedule typically looks like:

buffer-tweet-times

Creating multiple, customized schedules ensures that I am Tweeting at the optimal time and that we are always trying new tactics on social media. This same idea can be applied to the rest of your social media accounts within Buffer.

2. Plan Your Biggest Content, Months Ahead, with a Social Media Calendar

Use Buffer’s Calendar feature to plan content ahead of time and feel confident knowing your profiles are packed for the upcoming days.

buffer-social-media-calendar-view

One of the biggest tasks in social media management is finding a stream of quality, engaging content to share with your audience. It’s even tougher to plan that content out in advance while maintaining a big-picture view of how all that content fits into the overall social media strategy.

That’s where the Buffer Calendar feature comes into play.

The calendar view shows all your updates on a weekly view or monthly view. You can adjust the timing of the updates and add new updates all from the calendar screen. To access it:

  1. Visit the Content tab of your Buffer dashboard for any of your profiles
  2. Click on the “Calendar” toggle next to “List”

choose-calendar-view

(The social media calendar is available on our Awesome plan – $10/month – and all plans above.)

When you hover over a specific update, the calendar provides you with the specific wording, link, and any images that are going out with the social media post.

calendar-screenshot

When you hover over previously sent updates, you can see the full text and media of the update plus the full stats on clicks, reshares, likes, and comments that it received.

With how quickly things change in marketing, it’s important to stay fluid with your strategy and be aware of what’s working now. It’s also important to plan ahead for big announcements, product launches, and other events that may have a big impact on your company.

You can do this planning directly from the calendar.

  1. Navigate to whatever date you choose — perhaps an upcoming event or a public holiday.
  2. Click any of the available slots on that day (the slots are set according to your Buffer schedule)
  3. Compose your update and add any media
  4. Press Schedule!

social-media-calendar-gif

Just like that, you’re good to go for scheduling content well in advance. You can be sure that the post will stay on that date, too, if you see the blue badge icon on the update.

With adding updates well in advance and filling up your Buffer queue for coming days, you can use the Buffer calendar to give you a full at-a-glance view of your content for every week of month. That makes for one happy manager!

3. Reading an article you love? Share it in seconds with the Buffer browser extension

Save time and Buffer content from anywhere on the web.

buffer-browser-extension

You’re browsing the web and you come across a fantastic article that you know your audience would love…

What do you do?

This time around, instead of going directly to a social network to copy/paste a link or opening up the Buffer app to schedule like you normally would, give the Buffer extension a try! It’s free, it and it works immediately from any page you’re on. Bonus: Browser extensions are one of our favorite productivity hacks at Buffer.

If you don’t already have it installed, you can install the Buffer browser extension for free on your Chrome, Firefox, Safari, or Opera browser. Just a couple of clicks and you’re all set up to use Buffer to its fullest.

Once installed, the Buffer icon appears at the top of your browser window.

buffer-browser-extension-icon

To share the page that you’re currently viewing, all you’d need to do is click the Buffer icon.

Additionally, you can right-click and choose “Buffer” from the list of options, or you can share with the keyboard shortcut Option/Alt+B (you can customize this shortcut to be whatever you want, using the extension settings.)

My favorite part about the extension is that it will automatically pull the page title, any relevant images, and shorten the URL for you. You can then fully customize the text of your update, and you can tag accounts before Buffering.

Here’s a quick look at the Buffer extension in action:

buffer-browser-extension-gif

The Buffer extension is a great feature to help you add your favorite content from around the web. In addition, with the extension installed, you’ll also have quick-and-easy ways to share content from these sites:

  • Twitter
  • Facebook
  • Pinterest
  • LinkedIn
  • Hacker News
  • Reddit

buffer-extension-on-facebook

4. Track your top-performing content and repurpose/reshare in a flash

Use Buffer Analytics to identify your best performing posts in just a few clicks.

screen-shot-2016-09-29-at-10-34-38-am

Tracking and repurposing our best-performing content in new and interesting ways is one of my favorite ways to use Buffer to increase engagement on social media. It’s a great way to experiment with evergreen posts as well as see what your audience is responding to best over time.

All Buffer accounts — Individual, Awesome, and Business — come with built-in analytics and a nifty little feature called “Re-Buffer.” The analytics feature in tandem with Re-Buffer allows you to quickly identify your top-performing posts, make quick edits to them, and add them right back to your queue.

To access this feature, simply click on Analytics then Posts in the menu tabs within any of your Buffer profiles. When you see a post you’d like to add back into your queue, click the “Re-Buffer” button to the right of that post, and a new pop-screen will appear.

buffer-composer-rebuffer

From there, you’re able to make any necessary changes to help your post stand out.  When ready, you can click the blue button to add the post to your queue, or you can click the drop-down arrow to choose to share the post now, schedule it for a particular time, or add it to the very top of your queue (if you already have several posts queued up).

5. See how your social media has fared for the week, month, or quarter

Effectively measure what’s working and what’s not with Buffer for Business Analytics.

buffer-for-linkedin-advanced-stats

One incredible way to use Buffer to the fullest is by taking your analytics a step further. Advanced stats and data on all of your posts are available with our Buffer for Business plans. Tracking social media performance over time gives you an idea of what works on a large scale and what themes are resonating with your audience.

To access the advanced analytics in Buffer, click on Analytics > Analysis from within your Buffer dashboard.

You can compare important engagement data such as:

  • Posts per day
  • Shares
  • Clicks
  • Mentions
  • Retweets
  • Followers (total)
  • New followers

On the analysis chart, you can select any two data points to see how they correlate with one another over any custom timeframe.

Want to see how your post frequency impacts your follower growth?

Want to know the effect of retweets on followers?

Curious if mentions and clicks always rise in tandem?

You can quickly overlay each metric to find out.

You’re also able to use Buffer to download your social media data as a .CSV file to dive in deep. The data will export according to whatever date range you choose, so you’re able to pull just the right data for a week, month, quarter, or the length of any specific campaign.

export-data-buffer

6. Be cutting-edge with your visuals: Native video and animated GIF support

Boost engagement with moving pictures. Buffer smoothly handles video and GIF uploads

buffer-for-video

Buffer is an incredible tool for sharing stunning visuals and links, but did you know that it also supports videos and GIFs as well? It’s one of my favorite features!

Social media is a dynamic space where brands and marketers succeed when they are able to provide their audience with a variety of interesting and relevant content. Curating the web’s best content, creating epic videos designed for social media, and sharing GIFs is a great way to mix up your content and delight your audience.

To upload a video, start as you normally would by selecting which channel you would like to share to. Then, select “Add photos or a video” and choose a video from your computer to upload.

add-photos-or-video

Once the video has finished uploading, you’re able to select a cover frame as well as add a video title.

Adding video to your content mix is just one of the ways to engage your fans in new and fun ways.

GIFs are another great way to use Buffer to spice up your content mix. They help to convey emotion and express meaning in ways that videos, photos, and text can’t quite do. Start by creating a GIF or grabbing one of your favorites from GIPHY by downloading the GIF file from their database.

giphy-download

For Twitter, once you have a GIF selected and downloaded you can then upload it to your Buffer queue just like you would any photo or video (in this example I dragged and dropped a .GIF file from my desktop). It will appear in your composer as a “GIF” file:

buffer-gif

For Facebook, you’ll want to copy and paste the GIPHY Link under the “Advanced” tab of the Gif screen. That will allows the GIF to render properly and auto-play in the Facebook feed.

Once you’ve added it to your Buffer queue there’s only one thing left to do… Your happy dance!

Happy Dance GIF

7. Schedule Retweets to share at the perfect time

Retweets can be a great way to boost your engagement, but you don’t always need to share them in-the-moment. 

buffer-a-retweet

Retweeting content on Twitter is one of the best ways to connect with and show appreciation for tweets that you love. But have you ever run into a situation where you want to retweet more than one tweet, or you’re on Twitter at an odd hour? I sure have in my late-night Twitter escapades.

Having the ability to schedule retweets gives you an awesome way to use Buffer to show your support and engagement for other user’s content without overwhelming your own followers with too many Tweets at once.

Schedule retweets from the web

Scheduling retweets within our web app is super easy and can be done with one click of the button.

The only thing you’ll need to get started is our free Buffer browser extension (the same one we covered above!).

The Buffer browser extension adds a nifty Buffer button to each tweet – Giving you two great ways to share anything you’d love to share on Twitter. Here’s a quick look at where you can find these two Buffer buttons.

1. Directly within the Twitter feed click on the small Buffer icon:

buffer-extension-twitter

2. Directly within the Twitter feed click on the retweet button as you usually would and then select “Buffer Retweet”

buffer-retweet

Note: As you can see, you can Buffer a retweet with comment as well!

And that’s it! Fill your queue with as many retweets as your heart desires. And you can of course also do this for multiple Twitter accounts at the same time. Have a look at our Awesome Plan or Business Plan if you’d like to have more than 10 accounts connected and add retweets whenever and wherever.

8. Integrate Buffer with Your Most Used Apps

Get the most out of Buffer, easily share great content and more with some of our integrations. 

We’re huge fans of marketing apps and social media tools here at Buffer – Anything we can get our hands on to make our jobs easier. As of today, Buffer integrates with more than 60 amazing apps, extensions, and more.

These apps can help you rock it on social media with everything from content curation to marketing automation.

The four most used ones are

  1. Zapier
  2. IFTTT
  3. Feedly
  4. Pocket

1. Zapier

With Zapier you can push amazing content from more than 400+ apps to Buffer automatically.

Social media automation, when done with care and the right strategy, can amplify your marketing in major ways. Helping you to reach more people while freeing up your time to create more great content and focus on other tasks.

You can view a list of all 400 recipes and find even more tips on getting started with their Zapbook.

Zapier, IFTTT, Buffer, how to use buffer

2. IFTTT

One Buffer integration that has really expanded over the years is the one with IFTTT. IFTTT’s Buffer integration allows you to build your own “recipes” to send posts to Buffer from anywhere on the web. Saving you a ton of time and effort in the process.

Check out our massive list of more than 40+ amazing IFTTT recipes that will help you get the most out of your social media marketing.

IFTTT, Buffer, how to use buffer

3. Feedly

Feedly’s Buffer integration is super slick. I use it as a big RSS feed to find great content for social media. You can read a solid snippet of the article directly within the Feedly app and then add it to your Buffer queue with just one click of the button.

feedly, buffer, integration, how to use buffer

4. Pocket

A great social media strategy includes a dedication to finding and curating the absolute best content from around the web. But with marketers’ busy schedules, it can be a challenge to read every article you come across. That’s where Pocket comes in.

With Pocket, you can add content to Buffer directly from the app, while reading the stories you’ve saved. We’ve worked this into our workflow by using the Pocket browser extension to save the stories we want to read later, then reading them in a batch of curation all at once.

Pocket and Buffer, buffer, pocket, how to use buffer

*Bonus: Save Time with Buffer for Instagram

We are super excited to help marketers grow and engage with their audience on Instagram. As with many social networks, consistency and timing are key when it comes to successfully marketing on Instagram.

In July, we launched Buffer for Instagram and it has been wildly helpful in growing our Instagram followers and engagement. Our new Instagram feature allows you to use Buffer analytics to research the best time to post and schedule content in order to help you stay consistent. A recipe for success on Instagram!

how to use Buffer, buffer for instagram, schedule posts to instagram

Being able to manage all of your social media in one central location can be a huge difference maker as you seek big results on Instagram.

Over to you!

How many of these Buffer features were new to you? Which ones have you tried and loved?

It’d be awesome to hear your feedback in the comments and continue the conversation there. I’ll be around to answer any questions you may have!

And for those who aren’t yet on our Buffer for Business plan, we’d love to have you try out our fun features. You can grab a risk-free, cancel-any-time trial right here.

 

Looking for a better way to share on social media?

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Written by Brian Peters

Humbled and grateful to be living the social media life at Buffer! California coast born and raised, but always on the go with my lovely wife Katelyn. Love reading, designing, writing, running and adventuring.

  • Guso Macedo Pérez

    Careful there! The article mentions you can just drag a GIF into Buffer, but this isn’t quite true when posting to Facebook. There you’ll need to add the Giphy link instead.

    • Brian Peters

      Thanks a ton for the great comment, @gusomacedoprez:disqus! And I apologize if we weren’t a bit more clear in the post 🙂 Happy to fix the wording there to make it closer to the actual workflow with Buffer! 🙂 – Brian

  • For resharing already shared good content, my favourite way is to open the Analytics and view the Posts feed, then just scroll down and grab a post and drag it to the left side, dropping it in any account you wish.
    I, for instance, scroll back for months, then start going back upwards and dragging content I wish to share again to the same account. As I usually have 200 – 500 tweets in the queues the content isn’t posted too soon for my followers to be annoyed. 😊 Adding fresh content in between the old ones keeps the stream interesting.

    If I’m busy I’ll use the Chrome extension to browse articles and buffer tweets to the bottom of any account – tweet-ready with hashtags. Simultaneously I may add Google+ brand page account, then when I have time I go back to the queue and edit the post with a snippet from the text with quotation marks, add * on both sides of the headline for bold and grab&move the post to the day I wish to share it on, or move it to the top of the queue.

    I manage social media accounts for clients and at the moment my Buffer for small business has the maximum 25 accounts: Some of them my own. Cross-posting content from a client account to my own feeds or from Google+ to Facebook is easy-peasy, just drag & drop. Thus my client accounts never share the same stuff at the same time.

    I love Buffer, couldn’t do what I do as a solopreneur without it! ❤️

    • Brian Peters

      Wow!!! @jaananystrom:disqus – What an incredible tip for Buffer users 🙂 I love how you scroll through the posts in analytics and then just drag and drop them into your feed on the left. Awesome!! Thanks a bunch for sharing this, Jaana, and we hope you have a great week! – Brian

  • Rhonda Hughes

    Nice overview of the features! One feature request: add a ‘draft’ post option. I LOVE the calendar view but I can’t really use it for planning in advance because I often don’t have all the details (link, image etc) to actually schedule the post. With a draft post option,I could add the details I do have and then fill in the rest as the date/time gets closer without having to worry that I’d accidentally send out something that wasn’t updated.

    • Sander Allmere

      I second this request.

  • Hello Brian,
    useful article. So far I am using Buffer only for Twitter but I wanted to try it for Google. I like to mention the author of the article when sharing it, on Twitter it is very simple I look for the user name and add it to the Tweet. But for Google+ I do not know how to do it. And how would it be on Facebook? Could I use @ to get the user name?
    Regards,
    Claudia

    • Hi Claudia!
      On Google+ you can +mention people by typing + and immediately adding their 21-digit Google+ ID number.

      For instance me: Go to the small profile avatar you can find on the post from that person, right click on it, copy the link:
      https://plus.google.com/u/0/107742059751171695340

      Then paste it and edit so that only the number is left and add a + in front:
      +107742059751171695340

      This creates a +mention on Google+.

      The @ doesn’t work on Facebook shares – I don’t know if anything does.

      • Hello Jaana,

        thank you for your reply. When I go to your profile I see shortly your 21-digit Google+ ID number, then it is immediately replaced with your name, which is in the meantime the case for most of the profiles on Google+. I had a try with + and immediately the user name, but it did not work. Where do I get the ID number?

        Best regards,
        Claudia

        • Because of the name in the URL, you must go to the small, round profile avatar (profile photo) you can find on the post from that person. Then right click on it, copy the link, paste the link – there you can see the 21-digit number which is the G+ ID. Cut that and paste after the +.

          • Hello Jaana,

            thank you very much for your reply. I had a try and it is working. But I think it is more comfortable to share via Buffer on Twitter than it is on Google+. And in Google+ I think it looks better if you post manually and don’t see the link in the post.

            Best regards,
            Claudia

  • Thank you. This is a very good compilation of the key features. Though I use Buffer already, this article has given me a few useful tips. Best wishes.

    • Brian Peters

      Hey there, @indzara:disqus! I am super glad to hear that! Thanks for the kind comment 🙂 Hope you have a great week! – Brian

  • Thanks Brian!! I’m not quite clear by what you mean when you write about different profiles. Are the different social media accounts (Twitter, etc) my profiles or are my different businesses? For example I send out different information on my various Trailsnet social media feeds than I do for my publishing business. Is that what you’re talking about when you mention “profiles?”

    • Darby Bundy

      Hey @trailsnet, by “profiles” i believe he means profiles within the platforms (platforms are FB, Twitter, etc), and the profiles are like the accounts within each one that you manage. For example, you might want to schedule your personal FB account content out, as well as your 2 FB business page’s content, all separately with different content. I think that’s right but please someone chime in if it’s not!

  • Most of all, what I would love to see improved is the Optimal Scheduling tool. It’s great, but definitely needs to be fixed so that the social platform you’re about optimize is selected automatically instead of users having to choose it from the list. We’re busy people and hold a lot of thoughts in our heads so it’s easy to forget that the platform must be selected before optimizing which just leads to making frustrating mistakes and wasting more time on corrections.

    • Brian Peters

      Hi there, @zorkakovacevich:disqus! Thank you so much for taking the time to comment 🙂 That is such a great idea for the Optimal Scheduling Tool! I understand what you mean when you say that it’s hard to keep everything straight. I will pass this idea along to our product team. Thanks again and have a great week! – Brian

      • Hi Brian, This is wonderful! Thank you so much for fixing. I didn’t even notice! That just goes to show you how busy everyone is that as long as things work the way they should we don’t give them a second thought! Buffer is truly, truly AWESOME!💟💟💟💟💟💟

    • Agreed. It needs some love. I was harping on about it some months back, but just got the typical polite brush-off from the Buffer team… Frustrating because most of them aren’t power users of their own product, so they have no idea what people with over 10 profiles need.

      • Hi Dylan, Thanks for your reply. Yes, that’s probably part of the problem, but unfortunately I’m sure they have to pick their battles when it comes to investing in improvements. I must say Buffer over the years has come a long way in delivering a terrific service in so many other ways. Perfection doesn’t come overnight as we all know (just considering how long it took me to even see your reply!). Best wishes for a profitable and productive New Year!-Zorka

        • Oh my goodness! As soon as I finished replying to you I realized that for some time now (don’t know how long) this actually was fixed by Buffer to work as it should. Amazing, isn’t it how when things work well, we barely notice them.

  • Great article, thanks! I’ve been using the browser extension on my desktop for a while now & have tried – unsuccessfully – to install it on my iPad. Will try again… I love being able to buffer retweets (only wish more people used it rather than clogging my feed with multiple RTs in a row!). Out of these features, the one I want to try is Pocket. I’ve heard good things about it, but I didn’t realise it was integrated with Buffer, so that may well give me the nudge needed to check it out.

    • I didn’t even know about this option (RT). It’s cool and very effective especially when participating in a TwitterChat.

      • Brian Peters

        Hey there, @disqus_dRyBd8cLQU:disqus & @SaraDuggan:disqus! Thanks for the awesome and kind comments. Super happy that you’ve found a new and useful feature! Ever since I discovered that one it has definitely helped me to not clog up the Twitter feed with a bunch of RTs in a row 🙂 Geraldine, we’ll look into the integration of the extension on the iPad for you. Thanks for brining that up! – Brian

  • Peter Harrison

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  • Natalie Redman

    Some great tips! I love using Buffer for scheduling new posts. So easy to use!

    http://www.upyourvlog.com

    • Brian Peters

      Thanks a ton for the super kind comment, @natalie_redman:disqus! 🙂 Hope you have a great week! – Brian

  • I just followed your tutorial on how to use the optimal timing function. Hoping to see a which times work best. I really want that schedule feature and the curation option, but I’ll have to wait a bit. Buffer just keeps getting better. Adding Gifs to your queue is nice. How often do you think using them for a business is acceptable? I know I don’t want to see Gifs all the time, but once in a while they add the perfect touch.

  • Invictus Foundation

    I did not know a lot of the tools in Buffer. I found The Optimal Scheduler Tool very very useful. Also love the Buffer browser extension in Firefox Thank you so much Brian for sharing this

  • Sarah Grace Giavedoni

    Hi, Brian! Love Buffer and enjoyed learning more about the features. Are there ways (or plans) to incorporate emojis in Buffer posts?

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  • Joshua Allen

    xcellent value driven article here. Tons of information. Appreciate it.

  • Joshua Allen

    Hey, I’m a long time fan and reader of your blog, first time commenter. Just wanted to say this post really hit home with the stuff I’ve been looking into. Thanks man